Brendan Lannoye






What and when did you study at INSEAD? 

MBA, 18J

Tell us about your career to date.

I am currently a Managing Director with Sia Partners, a global management consultancy, and am based in Perth. I’m a long-term consultant and have worked in a huge breadth of industries from Financial Services in Ireland to Mining in Perth. I specialise in organisational design and have recently focused on the battery minerals industry.

How did INSEAD transform your life?

Probably in three ways:

  1. People – I made lifelong friends that have made my life far more interesting!
  2. Mind Opening – I learned about industries, jobs and trends that I would never have known about otherwise
  3. Door Opening – My INSEAD network helped me get jobs, start new business relationships and settle into a new city

How did you end up in this part of the world?

My wife! I convinced her to move to Fonty so it was my turn to follow her to Perth. She’s an emergency doctor in one of Perth’s major hospitals and if you’ve been to Northbridge for a night out, you’ll understand that she’s in high demand.

What does ” Force for Good” mean to you?

For me, I focus on the “force” bit. It’s about making tangible improvements to people’s lives. I love when companies make big decisions that go the extra mile or reshape what “good looks like”. It’s like a shower. Everyone likes a power shower and hates a trickle. Be a power shower for good!

How can the INSEAD community help you?

I’ve recently started planning for a new Sia Partners office in Sydney. If anyone has advice on setting up a professional services office in a new city, please let me know! 

How can you help the INSEAD community?

Over the last year, I’ve been working deeply in the Lithium space. I’ve been learning fast and it is fascinating to witness the rapid growth of the battery minerals market. If you need any insights, just let me know.

What are your top memories from your time at INSEAD? 

Too many to mention but.. climbing down a manhole in Paris, hearing from Emanual Macron’s chief of staff, walking into campus everyday and realising how lucky I was, heated arguments with my study group, three-course lunches in the canteen, rugby on a Thursday night, finding everyone I spoke with incredibly interesting.

What would you like to see more of from the Alumnni body and/or the alumni Association?  

The Perth association is pretty active and organises some great events. I’d love to see more East Coasters pop in when you’re in town.