Events / Brazil Post Covid: Building More Sustainable Businesses and Societies

Brazil Post Covid: Building More Sustainable Businesses and Societies

May 6, 2020
1:00 pm - 1:45 pm


Webinar with Flávio Canto
Moderator: Prof. Felipe Monteiro


“One of the ideas in judo is that every time you fall, you have to stand up stronger than you were before. You have to learn something from that defeat”, Flávio Canto.

In this webinar, Flávio Canto, INSEAD PGA’ 2018, will discuss with Professor Felipe Monteiro how he has taken the lessons he learned as a judo Olympic medalist to his NGO Instituto Reacão which is transforming the lives in some of Brazil’s roughest neighborhoods. Today, more than ever, understanding how to recover from a fall is a key capability that leaders and organizations need to develop and strengthen.


Flávio Canto, PGA’18Sep – Speaker
Instituto Reação, Founder & President

Flávio Canto is one of the most respected Brazilian athletes. As a judoka, he was an Olympic medalist at the Olympic Games and Pan American Games, among others.
Founder and president of Instituto Reação, he is also presenter and commentator on TV Globo.
Created in 2003, Instituto Reação is an NGO that promotes human development and social integration through sport and education.
The Institute serves more than 2000 people, starting from the age of four until adults, in nine centers in Rio de Janeiro and Cuiabá and has assumed a prominent role in competitions, including having revealed the Olympic and world junior judo champion in 2008, Rafaela Lopes, and the 2016 Olympic champion at the Rio Olympics, Rafaela Silva.
Flávio holds a Bachelor of Laws. He is also formed by the Transformative Leadership Program (FDC-2017) and Advanced Management Program (FDC / INSEAD – 2018). Flavio Canto is a very requested speaker.

Felipe Monteiro – Moderator
Senior Affiliate Professor of Strategy
Academic Director, Global Talent Competitiveness Index (GTCI)

Professor Monteiro received five times the INSEAD Deans’ Commendation for Excellence in MBA Teaching. Professor Monteiro has also received many awards from Wharton, LSE and IBMEC regarding his excellence in education.
At INSEAD, Professor Monteiro is the Academic Director of the Global Talent Competitiveness Index (GTCI). Launched for the first time in 2013, the GTCI is an annual benchmarking report that measures the ability of countries to compete for talent. Professor Monteiro is also the Director of the PGA-Programa de Gestao Avancada (an Advanced Management Program in partnership with FDC-Brazil) for Brazilian CEOs, owners and top executives. He is also a Senior Fellow of the Mack Institute for Innovation Management at the Wharton School.
His research, which was published in top journals, focuses on global open innovation and the role of boundary spanners Professor Monteiro received important awards from the Academy of Management, the Academy of International Business and the Strategic Management Society . His case studies about TAG Heuer, EBX Group and Fashion Forward Dubai were the winners of best case awards in 2018 and 2019.  He is part of the World Economic Forum (WEF)’s Expert Network about Future of the Digital Economy and Society; Latin America and; Fourth Industrial Revolution. He was also a member of the WEF’s Advisory Group on “The Emerging Best Practices of Brazilian Globalizers”.
Professor Monteiro consults and gives talks for companies and governments worldwide. He has worked with leading organizations including Banco do Brasil, the Brazilian Confederation of Industries (CNI), British Telecom, DSM, EBX Group, Embraer, Emirates Airline, ENEL, FC Barcelona, Gerdau, Grupo Elektra, Haier, IBM, Merck, Microsoft, Related Group, Royal Bank of Scotland, Samsung, Stefanini, TAG Heuer, Telefonica, WEF, and YPO (Young Presidents’ Organization). He has taught, written cases and/or done research in many countries.
Professor Monteiro obtained his Ph.D. in Strategic and International Management at the London Business School. He also has a LL.B. (JD equivalent) degree, cum laude, from the Federal University of Rio de Janeiro, a M.Sc. in Business Administration from COPPEAD/UFRJ, Brazil and a MRes in Business Studies from London Business School.


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