Phase 2



Project Green for Impact Brazil’s second and last phase of contribution, uses IAAB’s “Force for Good” online platform for donations. Launched last year in partnership with Incentiv, a taxtech startup that connects the tax incentive ecosystem with NGOs and donors, provides more convenience, engagement and transparency. It is essential that all donations are made through the Incentiv platform, as this is the only way to track our community’s contribution.

Within the same INSEAD principles and values of the first phase, the second phase prioritized alumni-led NGOs and tax incentivized projects. All three initiatives also bring relevant national coverage and diverse objectives for impact.



1.Plan International Covid-19 Response, has its plan based in 4 pillars. The selected 4th pillar promotes girls from all the country to become leaders in their community, heading the combat against the Covid-19, using a portal, as a safe environment for information sharing, among other activities. This initiative is not tax incentivized. The institution was founded 83 years ago, is present in 75 countries and acts to promote teenagers’ and children’s rights and equality for girls. 

  • Know more about the Covid-19 campaign, here
  • Check the video here!

Led by Cynthia Betti, INSEAD Alumn PGA’14 and CEO of Plan International Brazil.



2.#VencendoJuntos is an initiative led by Flavio Canto’s Instituto Reação together with athletes such as Gabriel Medina, Bernardinho, Guga Kuerten, Diego Ribas, Lars Grael, Daiane dos Santos, Hortencia and Minotauro. Each athlete will help through their own organizations and/or network. The objective during this crisis is to assist 33k families across the country for 3 months with basic-needs grocery packages.This initiative is not tax incentivized.

  • Know more about the Covid-19 campaign, here
  • Check the video here!


Led by Flavio Canto, INSEAD Alumni PGA’18 and founder of Instituto Reação.








3.IOS: Founded in 1998, IOS (Instituto da Oportunidade Social) operates nationally providing on-site training in technology and management for low-income teenagers. With the Covid-19 classes had to be moved online. Therefore, IOS was pushed to invest in the qualification of its instructors for the new distance learning environment.The target is to conclude the training of at least 40 instructors in the next 12 months. Donations to this project are tax-deductible for individuals and corporations.

  • Know more about the Covid-19 campaign, here
  • Check the video here!




Initiatives PLAN International #VencendoJuntos IOS
Total Value / INSEAD Goal R$100k/R$50K R$10mm/R$50K R$400k/R$50K
Alumni Leader Cynthia Betti, PGA’14 Flávio Canto, PGA´18 NO
Incentivized? NO NO YES
Assisted Group and plan of action Training young women to become local leaders Donate basic-needs  to low-income families Provide online teachers training
Covered Region Brazil SP and RJ Brazil
Links Plan International #VencendoJuntos IOS
Total Donation R$8338 R$9718 R$63752
% of target 16,68% 19,44% 127,50% – reached!
# of donors 17 26 22
Top Donation R$2000 R$1860 R$34000
Top donor #1 PayU IAA Mauricio Russomanno
Top donor #2 IAA Tabas / PayU Rodrigo Salles


Second phase ends on August 11th

The goal is to reach at least R$ 50k for each initiative and INSEAD Alumni Association Brazil (IAAB) will match with 10% up to 13k. 

This will get us to a total of R$ 150.000 or more!

We welcome you as an individual, your company or any person from your network, to donate, helping us achieve this goal and generate lasting impact in Brazil. 

Also, for further detail on the process path:

How to calculate the amount available for tax exemption: click here!

How to include the incentive in the income tax return: click here!

Be an institutional partner, talk to us!