Family-owned firms represent 80 to 90% of businesses worldwide today and are important drivers of global economies. More than ever, family firms serve a critical role in driving business as a force for good in an increasingly volatile global landscape. Through exercising long term business strategies, value based leadership models and engaging in philanthropy and impact investment, they have enormous potential to create sustainable social impact. With the recent outbreak of Covid-19 escalating to a global health crisis we have seen how a number of family businesses have stepped up to come with new initiatives and social good activities to support nations and save lives from the pandemic.
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