The Globe and Mail: “Business schools focus on solving social…”

FULL ARTICLE ON: https://www.theglobeandmail.com/business/careers/business-education/article-social-impact-an-emerging-measure-of-business-success/

Global business schools typically look for ways to stand out from the crowd.

Among them is France’s INSEAD graduate business school, with campuses in Paris, Singapore and Abu Dhabi, which has placed either first or second over the past three years in the Financial Times international ranking of MBA programs.

But on graduating a new generation of leaders who understand bottom-line issues and their impact on society, no business school holds, or should hold, the monopoly on delivering such training, says INSEAD dean Ilian Mihov.

“It should not be differentiated; it should be what all business schools do,” he told The Globe and Mail while in Toronto for the recent and inaugural Business as a Force for Good Award ceremony, sponsored by the school’s Canadian alumni association with funding from INSEAD’s alumni fund. “I don’t view what we do here as a way to differentiate INSEAD from other business schools,” he adds.

As his school embarks on an ambitious $376-million global fundraising campaign by 2023, Dr. Mihov envisages INSEAD graduates as contributors to solving complex business and social problems.

“We want people and business leaders to continuously think about how their decisions create value for the company but also [to assess] what is the impact for society and the environment. And if the impact is negative, how can we try to create new business models so that the impact on society is positive or the negative effects are minimized.”

Several Canadian business schools have staked out similar ambitions.

For example, the University of British Columbia’s Sauder School of Business is a signatory to the Principles of Responsible Management Education that endorses implementation of the United Nations 2030 Sustainable Development Goals calling for environmentally conscious prosperity and an end to extreme poverty. The school recently added a centre for business ethics and new courses on corporate social responsibility and sustainability.

In a December letter to students and faculty about the school’s new strategic plan, Sauder dean Robert Helsley pledged “considerable focus on the teaching, study and promotion of values-driven business practices,” with Sauder aiming to be “a leading international voice in the development, analysis and application of responsible business practices.”

Interviewed prior to release of the plan, Dr. Helsley cited a group of Sauder faculty now focused on ethics and sustainability, drawing on various disciplines examining pro-social marketing and behaviour (such as changing consumer choices for a greater good) and environmental economics.

“It’s an interesting new cluster for the school and very important for me in terms of how I think about [Sauder’s] purpose and mission,” he says.

At INSEAD, or Institut Européen d’Administration des Affaires, the school last year introduced required courses on business and society, with environmental sustainability, tax evasion and the rise of inequity among the topics for discussion. Last fall, the school opened its Hoffmann Global Institute for Business and Society to examine decision-making that incorporates value creation and social impact.

At the World Economic Forum in Davos, Switzerland this week, the Institute sponsored sessions for business leaders and academics on implementation of the UN’s sustainability goals.

Pressure is mounting on business schools to bring a holistic approach to management education.

This week, the London-based Business Graduates Association, with international membership, released an online survey of 1,729 business students and graduates that found 42 per cent of respondents believe reduction of global poverty is the most important issue for business schools in the next five years. In tackling poverty, the association observed that “collaboration between institutions will be [the] key to maximizing impact.”

Blending bottom-line and social impact is one feature of INSEAD’s “master strategist” day, part of a business strategy course. Last fall, student teams analyzed sustainable funding options for a network of South African health clinics that operate out of recycled shipping containers to deliver care by trained nurses in rural areas. With the Hoffmann Institute, 20 INSEAD students travelled to South Africa this month to implement the best ideas from the master strategist day to help the network expand its services within its budget constraints.

“It’s one example where you learn strategy, help solve strategic problems but implement them in a way that has a very big impact on this society,” says Dr. Mihov, of the annual event, noting 15 million South Africans are without access to basic health care.

The opening of the Hoffmann Institute was one impetus for INSEAD’s 950-plus alumni in Canada to establish a Business as a Force for Good Award, says Canadian alumni association president Magali Depras, a graduate of INSEAD’s executive education program in 2007.

The awards event recognized five companies, from startups to established national firms, for their sustainable business strategies, with Canadian green energy retailer Bullfrog Power named the overall winner.

Ms. Depras, chief of strategy for TC Transcontinental in Montreal, says the Toronto event quickly attracted attention from other INSEAD alumni associations seeking to replicate the award in their own countries. “I was really pleased to see that our Canadian idea is becoming a global idea,” she says.

Despite public cynicism that has escalated since the 2008 global financial meltdown, Ms. Depras sees business (and business schools) as part of the solution.

“We are in a world where we have lots of challenges, including the environment and in developing countries getting people out of poverty,” she says. “There are lots of things in the world where we need to join forces.”

Dr. Mihov also sees the corporate sector as a central player in solving big social issues, including income inequality. “The only engine of economic growth in the long run is business creation,” he says.

But he is candid about the difficulty of measuring success. “The key objective is to change social norms and change what we view as acceptable in doing business,” he says.

Global INSEAD Day 2019

INSEAD is turning 60!

This year, the theme selected for Global INSEAD Day will be “THE CIRCULAR ECONOMY” – and there will be events organized this September 12th across Canada.

Stay tuned for updates from your other local Chapters! Here is how to confirm participation on the events in Montreal and Toronto!

MONTREAL
How can circular economy contribute to a healthier planet?

Be inspired by organizations that put circular economy front and center: Eco Entreprises Québec, Transcontinental and Keurig.

Confirm HERE!

TORONTO
Global INSEAD Day at the Center for Innovation: confirm HERE!

Also save the date of Sept 24th for our first event in this theme, to be hosted at OCADU’s Onsite Gallery on their curated Installation of Circumpolar perspectives. Confirm HERE!

Interview with Isabelle Finger – Director San Francisco hub

Can you share about your personal and professional background, and how you became Director of the San Francisco Hub? 

Isabelle Finger: When I first heard about the opportunity to build the INSEAD San Francisco Hub for Business Innovation, I couldn’t stop smiling and thinking about how life finds ways to connect dots. Before moving to California, I engaged in several intrapreneurship ventures, opening and leading new operations and teams for technology and retail companies in different regions of Europe, such as the Eastern part of Germany and Romania. One of those initiatives even included designing the space and the operations for a coffee shop.

Around the time when my children started school, I became more and more passionate about Education and opted for a career change to move from consulting and strategy into this field. As an INSEAD Alumna who changed industries, functions and geographies a few times, I feel very fortunate to enjoy a sense of freedom regarding my career choices. I’m also very much aware of the need for me and for everyone to invest in lifelong learning to feed and sustain this kind of freedom. By providing top-quality executive education programs, facilitating interactions among our diverse global community members and supporting research, the INSEAD San Francisco Hub illustrates the school’s commitment to lifelong learning.

The facility will exist to provide degree students, program participants, and alumni with the tools and the opportunities to thrive and have a positive impact on business and society.

What are INSEAD’s goals of the San Francisco hub? What does success look like?

IF: INSEAD has been a pioneer in international business education. It was the first Western business school to adopt a multi-campus model with the establishment of two full-fledged campuses in Asia and the Middle East, creating a truly global community of Alumni and faculty. INSEAD’s Europe, Asia and Middle East facilities are very highly regarded and well entrenched in their local regions, driven by a desire to learn from but also to create a positive impact in their surrounding environment.

The same desire drives INSEAD’s push into North America, where the school is well respected among its peers, but less known in the local market. Offering a physical presence in North America is a key element to build brand awareness and brand recognition in this market.

At the same time, INSEAD has become a well-regarded thought-leader in Digital Transformation. Being closer to Silicon Valley, innovation, and technology will both boost research and enrich the learning experiences for our students and program participants.

And last but not least, INSEAD as a school has always been about people. Diverse, engaged, curious people. The INSEAD San Francisco Hub is a platform for the Alumni in the Americas to meet, discuss, exchange, create, and innovate. We want this place to be as vibrant as a bee house!

When is the hub planned to open? How will it function, and what type of activity can we expect?

IF: The INSEAD San Francisco hub will be inaugurated in February 2020. From the very beginning, we’ll have diverse activities running at the Hub. Open Enrollment Programs will offer individuals the opportunity to develop their skills in Leadership, Innovation, Strategy, and Technology. The Hub will also host Company Specific Programmes here our Faculty members will design specific curricula to support senior leaders to tackle the challenges of their industries. For Alumni, we will organize several Lifelong Learning experiences as well as networking activities. We will sometimes partner with selected local organizations to develop this program.

The San Francisco Hub will also be a place where people can meet and work. Alumni will be able to book a room for a specific period of time for meetings or to work for a few hours. As we speak, we are still defining the detailed process and we will inform the community shortly about the specifics.

What’s in it for Canadian entrepreneurs?

IF: The INSEAD San Francisco Hub is a platform for all Alumni in the Americas, and in the World! We would be delighted to welcome groups of Alumni visiting Silicon Valley and let them leverage the partnerships we are building on the ground. If Alumni from different regions have a specific idea about a program or if they want to brainstorm, we are always open to see how we can create an inspiring experience.

Will the San Francisco hub be a first step of a longer project in the USA?

IF: Building a physical presence in San Francisco represents a strong and long-term commitment of INSEAD toward the development of our activities, of our community and of our thought-leadership in North America. Beyond the Hub itself, INSEAD has already deployed team members in North America. Mary Carey, based in New York, and Julien Yarker, based in Sunnyvale, CA, are in charge of Business Development for our executive education programs in the Americas. Maria Reis drive our MBA recruitment efforts in North America. On the faculty side, Stewart Black and Renée Mauborgne are regularly leading executive programs for our top partners. As our brand becomes more and more recognized and as the number of programs and students increases, INSEAD will continue to invest in local teams.

Beyond the present commitment of the school to become stronger in North America, the San Francisco Hub represents an experiment to develop and innovate around the concept of a school satellite. Our goal is to learn how to leverage a local ecosystem to have an impact on our community, globally. The future will tell us if and when we will be able to define a replicable model in other parts of the world.

What most excites you about the hub? And what do you believe will be the main challenge?

IF: From the very beginning of the project, I’ve observed and experienced an incredible enthusiasm around this project.  The local Alumni were key in the school’s decision to create a new facility in San Francisco. This kind of interest is echoed among the global community as well. I participated in the Europe Alumni Forum in June in Geneva and had promising discussions with different National Alumni Associations (NAAs) about potential projects and initiatives that could run at the INSEAD San Francisco Hub.

Beyond our Alumni, the local ecosystem is also very welcoming and keen to engage with INSEAD. We are already in discussions with several well-established organizations regarding potential partnerships.

The main challenge right now is to make sure we harvest the opportunities and transform them into concrete initiatives that will serve the alumni, students, program participants and INSEAD’s own research. For that, we count on the Alumni Community and everyone should feel free to contact me with any ideas or feedback about the INSEAD San Francisco Hub (isabelle.finger@insead.edu).

2019 INSEAD Giving Day

Dear Fellow Alumni,

I would like to encourage you to mark March 12th in your calendar as it is the day where we will be celebrating INSEAD Giving Day around the world.

The INSEAD Giving Day is a joint initiative between the INSEAD Alumni Fund, the INSEAD Alumni Association and the School to promote and raise awareness among our community about the importance of investing in INSEAD and its vision of developing world leaders who will pursue Business as a Force for Good.

We aim to achieve maximum participation from the INSEAD community around the world. Last year, over 1,500 alumni participated and we hope to significantly increase that number this year.

The campaign will be officially kicked off on Friday March 1st and will rally our alumni around the world to raise awareness and encourage participation.

IMPORTANT : All gifts received during this period (March 1st to March 12th) will count towards the Giving Day results.

How can you help?

Make your own personal gift on INSEAD Giving Day 2019. You can make your donation online: https://forceforgood.insead.edu/give

(You can select the target of your donation. Ex. Canadian alumni scholarship and you will find all details to complete your donation)

Spread the word. Share the Save the Date with your class fellows and your INSEAD friends in your respective cities and let them know you’ve made your gift, encouraging them to contribute as well. Hashtags: #INSEADGivingDay #INSEADforGood

Reach out to your network through social media and share the INSEAD Giving Day messaging posted by the school.

In Canada all chapters will organize a Giving Day gathering between March 1 and 12. Make sure you join your city event and participate to the Giving Day celebrations!

I am confident that you will be participating massively to the Giving Day campaign and that we will place Canada among the leading countries supporting this initiative.

Thank you in advance for your participation.

Very best regards,

Magali Depras

President NAA Canada

May meeting MPs to seek Brexit consensus, INSEAD professor Webber

May meeting MPs to seek Brexit consensus, INSEAD professor Webber: she has one card to play

Theresa May is meeting MPs to try to find a way forward for Brexit, after her victory in the no-confidence vote.

The PM saw off a bid to remove her government from power by 325 to 306 votes, the day after her plan for leaving the EU was rejected.

Afterwards, Labour leader Jeremy Corbyn refused to join talks unless the threat of a no-deal exit was ruled out.

The PM said she wanted to approach discussions in a “constructive spirit”.

She is to publish her new plan on EU withdrawal to Parliament on Monday, 21 January, with a full debate and the key vote on it scheduled for Tuesday, 29 January.

Douglas Webber, Professor of Political Science at INSEAD, commented: “Theresa May has one card she still might be able to play against the hardline Brexiteers in her party and that would be to threaten to legislate in favour of a second referendum. She now has until Monday to present a new plan to MPs.

“There is, however, a high risk that this move would provoke a lasting split in the Conservative Party, something which May has so far been at great pains to avoid.

“And, to work, it would also have to provoke a split in the Labour Party, which has so far tried to exploit the conflict over Brexit to bring down May and her government rather than take a clear stance against Brexit.

“The EU could probably be persuaded to re-negotiate aspects of the failed deal so that it would look more like the kind of relationship that Norway has with the EU.

“However, a revised deal of this kind would meet with the same objections from hard-line Brexiteers among Conservative MPs as the one defeated yesterday.

“In the end they may have to choose whether to compromise with May and endorse a deal which falls far short of what they really want or risk the formation of a cross-party parliamentary coalition that asks the EU to extend Article 50 while a second referendum is organized that could reverse the result of the first.

“It is only when they are staring defeat in the eyes that they are likely to make any such compromise. They will not be shifted by the prospect of a ‘no-deal Brexit’, no matter how negative the consequences of this outcome may look.”

Read the original article HERE.

Canada-Based Career Coach

One of the great benefits of being a INSEAD Member (for more information, see HERE) is 2-hour free career coaching sessions (via Skype or in person) with one of INSEAD’s global panel of career coaches.

Until now, all certified coaches in in North America were based in the USA – but we are very happy to announce our that James Fleck is now our 1st Canada-based coach!

James is a prominent leadership coach and advisor who takes on coaching and strategy facilitation assignments with entrepreneurs, CEOs and their executive teams through his private practice. James was a founder of the CEO Advisory Services practice at Knightsbridge Human Capital Solutions, and has a long association with INSEAD, having graduated in MBA 87J and then returning in 2005 to complete a Diploma in Clinical Organizational Psychology as part of the Consulting and Coaching for Change program (now referred to as the EMC program).

James has given back to INSEAD over the years as a Silver Salamander and as the Chair of the Canadian IAF Dinner.

In addition to his INSEAD education, James holds an MA in Counseling Psychology from Pacifica Graduate Institute in Santa Barbara CA, and a BSc in engineering from Queen’s.

To find out more about James, and please see his website at www.ceoadvisor.ca. If you are interested and want to book a session, please email wpcareers@insead.edu.

2018 Seasons Greetings!

Dear INSEAD Alumni, Dear Friends,

In the name of the National Alumni Association let me wish you happy holidays and joyful celebrations with your families.

I would like to take this opportunity to report on our achievements over the past 6 months. You may download the video and listen to the full report HERE or at the end of this message.

In summary:

  • 23 events held across Canada and all chapters in the past 6 months
  • 3 new clubs launched:
    • The Women in Business Club
    • The Entrepreneurship Club
    • The Technology Club
  • A relaunch of the mentoring programme was completed with 15 pairs of mentors and mentees matched
  • A new NAA Canada website (you are here :))
  • A dedicated Facebook page (NAA Alumni Association Canada)
  • A dedicated LinkedIn page
  • And a monthly newsletter are available to all alumni in Canada
  • We are pleased to report a 20% increase in active memberships over the past 6 months!

If you have not yet renewed your membership, we encourage you to visit my.insead.edu where you can reset your password, settle your membership fee and update your profile and preferences.

Last but not least, we launched the first Business as a Force for Good Award together with the INSEAD Alumni Fund and recognized 5 Canadian companies for their best business practices during a ceremony held in Toronto last Month in presence of Dean Ilian Mihov. Other INSEAD alumni associations are joining us and will launch the Award as well. We are very proud to have paved the way for what will become a global NAA initiative!

I will end up my message by acknowledging my team of NAA volunteers for their dedication and all their achievements in the past year. Our Association would not have accomplished so many projects without their support. Thank you!

I look very much forward to meeting with you all in the next year.

Happy holidays and a Merry Christmas!

Yours sincerely,

Magali Depras
President NAA Canada

INSEAD launches its 1st Annual Business as a Force for Good Award

Links to Newswire Full Release and Pictures

TORONTODec. 7, 2018 /CNW/ – The INSEAD National Alumni Association in Canada launched its first ever Business as a Force for Good award at a gala ceremony in Toronto last week.

The award and accompanying event is the first of an annual tradition that the INSEAD National Alumni Association in Canada looks forward to seeing grow in the future.

Magali Depras (President, INSEAD NAA Canada), Brett Miller (IAF Trustee) and the winners of INSEAD’s 2018 Business as a Force for Good Award (CNW Group/INSEAD)

It developed this award to help fulfil the international business school’s mission of social responsibility by recognizing Canadian companies that have demonstrated, through their actions and practices, leadership that embodies “Business as a Force for Good.”

INSEAD’s Dean Ilian Mihov and about 100 Canadian alumni attended – and Bullfrog Power, a small energy company that is helping Canadians transition to cleaner energy sources, became the winner of the prestigious award.

INSEAD, the Financial Times’ top ranked MBA program in the world for two consecutive years, was founded almost 60 years ago in France with a mission to establish a new kind of educational institution that unites people, embraces diversity and leverages business to promote good.

“Bullfrog and the other category winners presenting exemplify INSEAD’s values and understand the principle of business as a force for good, and that positive societal impact can be at the core of a company’s operations while still achieving its business goals.” said Dean Mihov.

Bullfrog was among 20 nominated businesses that competed for the award. Five of these nominees were specific category winners and delivered presentations at the ceremony to make their case for the final award.

Telus won for the best corporate social responsibility practice. Quebec City based XpertSea won in the startup category for its extraordinary work in sustainable aqua farming.

As a social enterprise that uses innovative technology to provide underserved communities around the world with access to the latest and best learning content available online, the Rumie Initiative was the winner in the not-for-profit category.

The winner for INSEAD’s corporation category was Hatch, a mining company with operations across the globe and company initiatives that focus on the environment, diversity and inclusion, safety, and community.

Bullfrog Power, meanwhile, has been helping Canadians transition to cleaner energy sources and systems since 2005. “Our business has never strayed from a vision of a clean and healthier future and I’m honoured to accept INSEAD’s Business as Force for Good award” said John Wilson, VP of Information Technology for Bullfrog.

In his closing remarks, Dean Mihov congratulated the event winner Bullfrog Power and all category winners for their inspiring visions. “Your companies are leading examples of INSEAD’s mission in showing the business community that business can indeed be a force for good.”

ABOUT INSEAD

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. A global perspective and cultural diversity are reflected in all aspects of its research and teaching.

With campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), INSEAD’s business education and research spans three continents. The school’s 154 renowned Faculty members from 40 countries inspire more than 1,400 degree participants annually in its MBA, Executive MBA, Executive Master in Finance, Executive Master in Change and PhD programs. In addition, more than 11,000 executives participate in INSEAD’s executive education programs each year.

In addition to INSEAD’s programs on its three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago; the Johns Hopkins University/SAIS in Washington DC and the Teachers College at Columbia University in New York; and MIT Sloan School of Management in Cambridge, Massachusetts. In Asia, INSEAD partners with School of Economics and Management at Tsinghua University in Beijing, and China Europe International Business School (CEIBS) in Shanghai. INSEAD is a founding member in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.

INSEAD became a pioneer of international business education with the graduation of the first MBA class on the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened its Asia campus in Singapore. In 2007, the school inaugurated a Centre for Research and Executive Education in the United Arab Emirates and officially opened the Middle East Campus in Abu Dhabi in 2010.

Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all its programs to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled INSEAD to become truly “The Business School for the World”.

 

Launch of the Hoffmann Global Institute for Business and Society

Largest individual donation in INSEAD history establishes new global institute for business and society

INSEAD, The Business School for the World, has received a €40 million commitment from André Hoffmann and his wife Rosalie.

This landmark gift, the largest by an individual in the school’s history, establishes the Hoffmann Global Institute for Business and Society. In acknowledgement of the Hoffmann family’s support, INSEAD decided to refer to them in the name of the Institute.

On the occasion of the formal signing, Mr. Hoffmann says, “Transformational change towards true sustainability will not take place without a new generation of leaders who are willing and able to change the status quo. This Institute is poised to help future leaders understand the importance of societal and environmental returns alongside the traditional financial approach, creating shareholder value while lifting up people and protecting our planet.”

With initiatives on INSEAD campuses in Europe, Asia and the Middle East, the Institute promises to bring fresh perspectives and innovative solutions to the most intractable global issues that threaten our sustainable future.

Executive Director of the Hoffmann Global Institute for Business and Society, Katell Le Goulven, who recently joined INSEAD from UNICEF, says, “The Institute is envisioned as a transformative force at INSEAD and beyond. It aims to forge leaders, managers, and entrepreneurs who align the interests of their organisations with pressing social and environmental challenges. By leveraging research, learning and partner engagement – and through walking the talk at INSEAD – the Institute can contribute to delivering business value with positive societal impact.

The Institute will explore issues such as ethics, gender balance, humanitarian operations, social impact, sustainability, tech for good, wealth inequality and other topics related to the role of business in society. The Institute is widely engaging the entire INSEAD community around strategy, governance and execution. It is already reaching out to partners, including ChangeNOW, the largest positive impact summit in the world.

Ilian Mihov, Dean of INSEAD, expressed his appreciation for this historic gift: “Establishing the Hoffmann Global Institute for Business and Society underpins INSEAD’s vision of business as a force for good. Many of our twenty-first century challenges cannot be addressed by governments or NGOs alone. Business leaders must rise to the challenge – integrating sustainability, responsibility and social impact directly into the decisions they make. This is where the Hoffmann Institute holds great potential to accelerate progress towards a peaceful, prosperous and sustainable future.”

We are deeply grateful to André and Rosalie Hoffmann for their extraordinary support, and for their contribution to the positive, real-world impact of INSEAD on business and society,” he added.

At INSEAD, Mr. Hoffmann has served on the Board of Directors, Alumni Fund Board, National Alumni Associations and as Chair of the Audit Committee. The couple have championed thought leadership at the school in many ways, including the establishment of the André and Rosalie Hoffmann Chair in Family Enterprise. In 2015, André and Rosalie Hoffmann made a commitment to sustainability at INSEAD through a gift towards the Leadership Development Centre on the Asia Campus, which was awarded a Platinum Green Mark by the Building and Construction Authority of Singapore for its incorporation of best practice environmental design and construction.

Mr. Hoffmann is the Vice Chairman of Roche Holdings, Switzerland, a highly innovative pharmaceutical company established by his great grandfather in 1896. He also serves on the board of Genentech Inc. in California, USA. He has contributed to the development and success of Inovalon Inc., a data driven, cloud based, analytics company providing meaningful insights into the US health system.

Mr. Hoffmann also focuses his efforts on nature conservation and sustainability. He served on the boards of Wetlands International, the Global Footprint Network and WWF International as Vice-President for seven years. He is the President of Fondation MAVA, a leading European conservation foundation committed to conserve biodiversity, and President of Fondation Tour du Valat, a world-renowned research institute primarily active in the conservation of Mediterranean wetlands.

Mr. Hoffmann firmly believes in business as a force for good. As a member of the board of SystemIQ, he helps transform economic systems in line with the Sustainable Development Goals. He is a member of the Board of Trustees of the World Economic Forum and of the Center for the Fourth Industrial Revolution in San Francisco.

Mr. Hoffmann studied economics at the University of St. Gallen and holds an MBA from INSEAD.

Business as a Force for Good Award

In the years following World War II, Georges Doriot came up with the idea that the world needed a new kind of educational institution—one that united people, embraced diversity, and leveraged business to rebuild nations and promote peace. He envisioned an institution that could make a meaningful contribution to society.

That institution was INSEAD.

In the decades since its founding, its belief in using business as a force for good has come to define who INSEAD is, what it stands for and how it (and its Alumn) aims at conducting itself in the World.

INSEAD National Alumni Association Canada and the INSEAD Alumni Fund are proud to launch “Business as a Force for Good” Award, recognizing Canadian businesses who have demonstrated thought-leadership with respect to “Business as a Force for Good”.

If you know a Canadian business, big or small, that you consider a champion of corporate social responsibility, achieving meaningful societal impact and sustainable results, we would love to hear from you!

Nominations to the “Business as a Force for Good Award” are open to everyone and to all Canada-based businesses – and must be received no later than September 30th 2018!

It is fast and easy – just answer 5 questions HERE and send it to alumni.ca@insead.edu!

Nominees will have the unique opportunity to present on stage during the “Business as a Force for Good” Gala evening held November 29th in Toronto in presence of Mr Ilian Mihov, Dean of INSEAD.

The INSEAD “Business as a Force for Good” Award is a wonderful opportunity to recognize and to give visibility to the most innovative and impactful companies in Canada. We are looking to hearing from you!