We are excited to have Barbara Martin Coppola (MBA 05J) Chief Digital Officer at IKEA talk on the topic of ‘Transforming an Iconic Retail Brand’. IKEA is a giant in the retail world–with annual sales of over $48 billion, it is ranked as the most valuable furniture retail brand in the world and the 4th most valuable brand in the world in Kantar’s annual survey. When most of Ikea’s global retail locations closed temporarily in 2020 during the pandemic, e-commerce became the cornerstone of the business.
