Belgium Luxury Jeweler

This traditional Belgium-based company specializes in the designing and crafting of high-end jewelry. The brand seeks to increase customer inflow into the store and customer retention to remain competitive with larger international brands. Our team conducted consumer surveys on the luxury street of Brussels to collect feedback and impressions. Furthermore, we engaged in mystery shopping for other jewelry stores such as Cartier and Tiffany Co. to analyze these competitors’ sales experiences. Later on, we conducted interviews with experts from the luxury marketing industry to enhance our client’s marketing efforts. The outcome of this project was a marketing plan to ensure a continuous flow of traffic of customers and a more efficient use of the client’s presence in magazines and the internet.