Articles by digicomms


Adopt Contrasting Strategies for Emerging Markets

Paddy Padmanabhan is the Unilever Chaired Professor of Marketing and the Academic Director of the INSEAD Emerging Markets Institute. He is also the Programme Director of the following executive education programmes at INSEAD: Asian International Executive Programme, Leading the Effective Sales Force and INSEAD Leadership Programme for Senior Indian Executives.  Emerging markets have typically been lumped together by investors and corporations […]


Will emerging markets lead the growth revival?

Vinika Devasar Rao, Executive Director, INSEAD Emerging Markets Institute and David Wijeratne, PwC’s Growth Markets Centre Leader In the past year, emerging markets have as a whole, experienced volatile and unpredictable growth. Individually, these markets have had their own growth stories, some experiencing strong growth in the short-term, only to fall out of favour some […]



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Part 5 of 6: Blog Series on What Millennials Want from Work, Charted Across the World – “We are more different than you think”

This is the fifth of a six-part blog series posted monthly, on Millennials at the Workplace — a joint study by the Emerging Markets Institute, HEAD Foundation, and UNIVERSUM. Not surprisingly, country-level economics and culture shape how Millennials think about critical career issues. While studies often talk about regions like Asia-Pacific or Western Europe as a […]




Part 4 of 6: Blog Series on What Millennials Want from Work, Charted Across the World – “You Got Us Wrong”

This is the fourth of a six-part blog series posted monthly, on Millennials at the Workplace — a joint study by the Emerging Markets Institute, HEAD Foundation, and UNIVERSUM. We’re all familiar with the stereotype: Millennials think they should win leadership positions long before they’ve earned it. “They haven’t paid their dues like we did,” is […]




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