EMI on INSEAD Knowledge


India’s Quiet Digital Revolution

As China’s breakneck digitisation rivets the world, another Asian giant is unfurling its own transformation. This INSEAD Knowledge article is written by Vinika D. Rao, Executive Director, INSEAD Emerging Markets Institute; Director, Hoffmann Global Institute for Business & Society, Asia, and INSEAD Gender Initiative | December 16, 2019.  To read the full article, please click here.



Mobilising Online Communities to Your Cause

Vinika D. Rao is the Executive Director of INSEAD Emerging Markets Institute and Parminder Singh is the Regional Managing Director for Southeast Asia, MENA, India at Twitter. On September 6th 2014, floods struck Kashmir and thousands of people were stranded across the state. There was a complete communication breakdown as phone and mobile networks went down. […]



Adopt Contrasting Strategies for Emerging Markets

Paddy Padmanabhan is the Unilever Chaired Professor of Marketing and the Academic Director of the INSEAD Emerging Markets Institute. He is also the Programme Director of the following executive education programmes at INSEAD: Asian International Executive Programme, Leading the Effective Sales Force and INSEAD Leadership Programme for Senior Indian Executives.  Emerging markets have typically been lumped together by investors and corporations […]


Ways to Rebalancing the World

Article by Paddy Padmanabhan, Unilever chaired professor of international management at Insead and Vinika Devasar Rao, Executive director of Insead’s Emerging Markets Institute http://centres.insead.edu/emerging-markets-institute/news/documents/Waytorebalancingtheworld6Dec2014.pdf As growth economies continue their dominance and the global market faces a geo-economic realignment, companies are being forced to rethink every aspect of the way they do business. The future of […]


How “ India Inc. ” Can Own Frugal Innovation

Phanish Puranam The Roland Berger Chaired Professor of Strategy & Organisation Design, INSEAD and Nirmalya Kumar A Member, Group Executive Council, Tata Sons and Distinguished Fellow, INSEAD Emerging Markets Institute http://knowledge.insead.edu/blog/insead-blog/how-india-inc-can-own-frugal-innovation-4101 India’s homegrown innovation culture has the potential to become a globally relevant business methodology. In our previous post, we discussed how Elon Musk’s approach to product design embodies classic frugal […]


Elon Musk, Frugal Engineer

Phanish Puranam The Roland Berger Chaired Professor of Strategy & Organisation Design, INSEAD and Nirmalya Kumar A Member, Group Executive Council, Tata Sons and Distinguished Fellow, INSEAD Emerging Markets Institute http://knowledge.insead.edu/blog/insead-blog/elon-musk-frugal-engineer-4085 Tesla’s game-changing batteries for the home are a page straight out of India’s frugal engineering playbook. Elon Musk is out to change the world, again. At a recent press conference, […]


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