E-commerce Must Abhor Discounts

TheHindu

 

 

Comments in The Hindu by Paddy Padmanabhan, INSEAD Professor of Marketing – 15 May 2016

The Indian government recently banned the ecommerce firms from directly influencing prices.

India’s e-commerce market needs to look at robust business models beyond discounts, V. Paddy Padmanabhan, Academic Director, INSEAD Emerging Markets Institute, said.

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