Theory@Work

Elon Musk, Frugal Engineer

Phanish Puranam The Roland Berger Chaired Professor of Strategy & Organisation Design, INSEAD and Nirmalya Kumar A Member, Group Executive Council, Tata Sons and Distinguished Fellow, INSEAD Emerging Markets Institute http://knowledge.insead.edu/blog/insead-blog/elon-musk-frugal-engineer-4085 Tesla’s game-changing batteries for the home are a page straight out of India’s frugal engineering playbook. Elon Musk is out to change the world, again. At a recent press conference, […]


No Picture

CP All: The Case of the Foreign Licensing Agreement Turned Value Web

No modern manager can avoid the theories of US and European-based management gurus like Michael Porter, Peter Drucker, and Kjell Anders Nordstrom. They developed theories based on the US and European companies they studied. Yet, emerging markets have grown companies which promise to change the way we think about management. In this series, I will […]


Skip to toolbar