New Executive Education Programme on Product Management

Dear INSEAD Alumni

We wanted you to know that INSEAD has developed a new ground-breaking Executive Education Programme that focuses on Product Management and helps Product Managers prepare to make the transition to become Product Executives.

INSEAD has recently partnered with Product Management Festival to develop the Product Management Executive Programme (PMEP).  PMEP provides current and rising Product Managers with the tools, knowledge and know-how to lead effectively and to amplify their impact in the organisation.

There is a new call for Product Leaders within companies, reflecting the increasing importance of the product manager in today’s business environment.  As organisations shift from linear producers of products to ecosystems, capable of incorporating big data analyses into all facets of product design and execution, product managers are taking on bigger roles.

But many product managers face new challenges that they may not be ready for. They have to motivate their teams and an array of stakeholders inside and outside of the organisation, often without formal authority.  They may have become savvy at a technical craft that has enabled them to develop their organisation’s suite of products and move up the ranks, but the “management” side of product management is often (and understandably) under-developed.

We have attached a brochure on this new PMEP initiative that will hopefully answer your questions about the overall content, the benefits for participants and the recommended participant profile.

The deadline for individuals to apply for admission to the PMEP is 23 April.

For more information, we’ve attached a 2-page brochure on the Programme.  Also, here is a link that will take you to the appropriate section on the INSEAD website showcasing the PMEP.

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