Think Tank



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Conference: Purpose or Profit in Post COVID times : will Business for Good thrive or just survive?

What is the impact of the COVID crisis on “Business for Good” policies and strategies?
Will businesses emerge from the crisis strengthened, or weakened in their practices of Corporate responsibility?
What new stances will be adopted by businesses worldwide in a post- Covid world?

Though the question of profit vs purpose is raised quite frequently, our intention is to go deeper, with remarkable panellists, exploring the topic of the existing tensions within the business sphere between profit and purpose (as recently illustrated by the Danone case) and the effect that the Covid crisis has on what we could call responsible capitalism.


How are AI Ethics & Data Economy going to evolve ?

“A data economy is a global digital ecosystem in which data is gathered, organized, and exchanged by a network of vendors for the purpose of deriving value from the accumulated information. » [Wikipedia]

In many areas (e.g. healthcare) regulation and/or technological choices have ensured a strict level of control of personal data. However, we are also witnessing that the “data economy” has a strong impact on the way we interact with the world. It raises some fundamental questions around the role of algorithms from some companies to track our behaviours (asymmetry of knowledge, privacy, ethics and shared values, etc.) and possibly influence them (recommendations of news or products, polarization impact, potential discrimination, etc).

On the business side, the sanitary and economic crisis may reinforce the dependency of many companies to the algorithms of major actors of the data economy, while others may decide to be much more open with the usage of the data that they collect from their customers or employees.

The realisation of the extent of this problem is emerging on a European scale with the work around the regulation of Big Tech companies (Digital Services Act, Digital Market Act, etc.). How can we help them counter the unwanted trends and mitigate these risks?

A panel of seasoned leaders will offer their perspectives on these questions, with Philippe Poggianti and Alain Duhalde as moderators:
– Maya Bacache-Beauvallet, member of collège de l’ARCEP at ARCEP
– Theos Evgeniou, Professor at INSEAD
– Anton’Maria Battesti, Responsable des Affaires Publiques Facebook France

Philippe Poggianti (TIEMBA’11Jan) and Alain Duhalde (PSD’07Jul) are INSEAD Alumni and Think Tank team members from INSEAD Alumni Association France.