The Future of Food

Three to five times a day, we as individuals get to make a choice – a choice that has an incredible impact on the world around us. That choice not only impacts the health of our family, but also impacts the health of the planet, and with our food supply system being more globalized than ever, our individual food choices have a great impact on others around the world.

Food is a sensitive topic. It is not just fuel for our bodies, but it offers a way of connecting with others, experiencing new cultures, and often times is tied with some of our fondest memories. However, as the planet continues to warm, the global population continues to increase, and our available resources to feed the growing population are stretched more and more, we must begin to address the impact that our personal food choices have on the greater world around us. More importantly, we must begin to ask the question: What responsibility do we as individuals and business leaders have to promote conscious and ethical consumption of food in our personal lives and in our businesses, and what concrete actions can we take today to address the ever-pressing problems we as global citizens are facing?

These were two questions that were at the heart of the second IAAG Business and Society Community event hosted on July 4, 2019 in Munich, titled The Future of Food: Rise of the Conscious Consumer in Reducing Waste …. For more Information about this event click here to see the full report of Kelsey Hudspeth



Impressum – Angaben gemäß § 5 Telemediengesetz (TMG) :
INSEAD Alumni Association Germany e.V. Postanschrift: Buchenweg 25, 82319 Starnberg, Germany, Telefon: +49 (0)8151 444 658, E-Mail: [email protected], Website:, Vertretungsberechtigte Vorstände (Executive Committee): Christian Rebhan, Bettina Langenberg, Barbora Moring, Raphaele Balzer, Patrick Gruenewald, Ashutosh Kumar, Marisa Rodrigues, Constantin Tillmann; Vereinsregister: Amtsgericht Düsseldorf, VR Nr. 6512,
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Dr. Emre Soyer Masterclass in Munich „The Dark Side of Experience“

Written by Xiansu Chen ( MBA´15D)

On 23rd July, 2019 Emre Soyer’s (PhD) masterclass “The Dark Side of Experiences” took place in Munich. The title of the speech was a candidate of his soon-to-published book.
Emre Soyer started with the recent tennis match between Federer and Nadal and took this as a scene where instant feedback is available as the player gets to see the reaction of the ball and occasionally also from his coach. However, this is not always the case in everyday life, especially when it comes to complex decision making. Since we do not get immediate response, we tend to resort to our past experiences. This can lead to biases, blind spots or even hurdles to make an informed and wise decision. Thus, it is advisable to be particularly careful about experiences. Knowing where these come from is a good start.
Emre Soyer illustrated with lots of examples from his work and research the dark side of experiences along four chapters from his book: freedom (Many options have been deliberately omitted or emphasized to influence our decision-making process. In that sense the degree of freedom is rather limited), creativity (e.g. How to calm down people when a flight gets delayed? a guy dressed as a pilot telling they have to wait helped more than any other information or compensation), causality (he introduced the concept of base rate. If the base rate is low, it is more about the luck, about being at the right place at the right time. We won’t be able to conclude with insight what really caused the difference) and happiness (things that I don’t want and don’t have either) An engaging and interactive lecture, in which he managed to give us within a short period of time pills (base rate) as well as big ideas to gauge our perception of the world more objectively. Knowing where the dark side resides and why it is there certainly will help to be more aware of the pitfalls, be more creative and most important of all, make better decisions that can lead to more happiness. Over time the data that everybody collects, interprets and applies will reinforce intuition.
One take away from his class was a graph that really was food for thought and laugh at the same time. In the graph there were only four types of things in the world, things that I want but don’t have; things that I want and do have; things that I don’t want but have; things that I don’t want and don’t have either. Emre explained that people tend to focus too much on the first type. However, a dirty workaround to get a little bit happier is just to think a little more about the last type: things that I don’t want and don’t have either. I tried it personally and it worked like wonder.
Oh, one last piece of recommendation from Emre Soyer is the movie Money Ball, which I will watch some time.