Family Business Club @IAAG – Kick off

Digital change in legacy companies using the example of Haniel Group. In September 2019, the Family Business Club was invited to the UNESCO World Heritage Site Zeche Zollverein to meet with Franz Markus Haniel, Chairman of the Supervisory Board of Franz Haniel & Cie. GmbH. Together with Dirk Müller, Managing Director of Schacht One, the digital unit of the Haniel Group and Tobias Grün, Digital Transformation Leader of Schacht One, we discussed how long-standing family businesses, such as the Haniel Group, tackle the digital transformation without losing sight of long-standing traditions and values.

Franz Markus Haniel and Dirk Müller presented insights into their digital strategy. Both stressed the importance of having an internal digital force within the Haniel Group to gain acceptance among the traditional operating companies (e.g. CWS, BekaertDeslee, etc.), enable the digital transformation from within and support Haniel to stay ‘enkelfähig’. Tobias Grün provided concrete examples of product innovations from the Haniel start-up portfolio, among them SKIN+, a probiotic pillowcase, which we could test first-hand. The discussions were continued over food and drinks.

If you have any questions or want to join the Family Business Club please feel free to reach out to Caroline (caroline.hoellein@insead.edu) who leads the club and organized this great event!