EM Articles




Adopt Contrasting Strategies for Emerging Markets

Paddy Padmanabhan is the Unilever Chaired Professor of Marketing and the Academic Director of the INSEAD Emerging Markets Institute. He is also the Programme Director of the following executive education programmes at INSEAD: Asian International Executive Programme, Leading the…







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Ways to Rebalancing the World

Article by Paddy Padmanabhan, Unilever chaired professor of international management at Insead and Vinika Devasar Rao, Executive director of Insead’s Emerging Markets Institute http://centres.insead.edu/emerging-markets-institute/news/documents/Waytorebalancingtheworld6Dec2014.pdf As growth economies continue their dominance and the global market faces…


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