How “ India Inc. ” Can Own Frugal Innovation
Phanish Puranam The Roland Berger Chaired Professor of Strategy & Organisation Design, INSEAD and Nirmalya Kumar A Member, Group Executive Council, Tata Sons and Distinguished Fellow, INSEAD Emerging Markets Institute http://knowledge.insead.edu/blog/insead-blog/how-india-inc-can-own-frugal-innovation-4101 India’s homegrown innovation culture has the potential to become a…