The Doriot and Tanoto Libraries are hosting a showcase on the following INSEAD book:
“Managing sustainable business: an executive education case and textbook”
edited by Gilbert G. Lenssen and N. Craig Smith
The case studies reflect the complexity, ambivalence and uncertainty of real managerial life “in the trenches” The cases are framed from the premise that no business can be sustainable without being profitable and delivering competitive returns on investment They offer insights how sustainable profitability can be enhanced by integrating context issues into the business model The texts give useful background information and framing written for managers. They are easy accessible without reducing the complexity of the issues at hand. The Academy of Business in Society provides a space on its website supporting this book with open access for course leaders.
From 28 May to 10 June.
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