The Doriot and Tanoto Libraries are hosting a showcase on the following INSEAD book:
“Monetizing data: a practical roadmap for framing, pricing and selling your B2B digital offers”
by Stephan M. Liozu and Wolfgang Ulaga
This book focuses on the topics of data monetization and of the value-based pricing of data-driven offers. The authors introduce a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and to apply the principles of value-based pricing. They present options in digital pricing models and practical guidelines on how to deploy them.
From 15 to 28 October.