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New Books in January-February 2017

Martketing: the heart and the brain of branding Javier Sanchez Lamelas Doriot and Tanoto Libraries HF5415.3 .S36 2016 Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt...

New Books in November-December 2016

 Five easy theses: commonsense solutions to America’s greatest economic challenges James M. Stone Doriot and Tanoto Libraries HC500.33 .U7 D86 2016 A business leader and esteemed economic thinker outlines simple solutions to America’s five most pressing public...

New books in September-October 2016

An everyone culture: becoming a deliberately developmental organization Robert Kegan and Lisa Laskow Lahey Doriot and Tanoto Libraries HD6953 .K44 2016 A radical new model for unleashing your company’s potential. In most organizations nearly everyone is doing a...

New books in July-August 2016

Blockchain revolution: how the technology behind bitcoin is changing money, business and the world Don and Alex Tapscott Doriot and Tanoto Libraries HG1710 .T37 2016   Over the past 30 years, no theorist of the digital age has better explained the next big thing...

New Books in May-June 2016

  Netnography: redefined Robert V. Kozinets Doriot and Tanoto Libraries HM131 .K69 2015   Social media and internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, “Netnography:...