Wednesday September 25th, 2019, the Dutch alumni were hosted by bloomon for an exciting event about scale-ups in the fast-moving B2C online environment.
bloomon is a subscription-based flower delivery service headquartered in Amsterdam with international offices in Belgium, Denmark, France, Germany, and the UK. Dubbed the ‘Netflix of Flowers’ by the Financial Times, bloomon aims to bring bespoke bouquets from grower to consumer in the fastest way possible by cutting out the traditional supply chain.
Over sandwiches and soup, founder and CEO Bart Troost described how bloomon came about, explaining that he and his two co-founders began looking at the traditional supply chain in the flower industry and decided to ‘rewrite’ the old supply chain, and to bridge the gap between the grower and the consumer. After the introduction, alumni were split into different groups and given an extensive tour through the new and impressive bloomon factory in Aalsmeer, where millions of bouquets are designed and put together each year. Following the tour, Bart and his team further explained the opportunities and challenges that a growing scale-up like theirs faces in today’s business environment. As always, discussions continued for quite some time during the closing drinks!
A huge thank you to bloomon for their incredible hospitality and to all alumni for being there. We hope to see you all for the INSEAD Alumni Book Club Night at the Nieuwe Poort in Amsterdam on October 28th, 2019! For more information please visit www.inseadalumni.nl