Events / Building a business in e-Health – POSTPONED

Building a business in e-Health – POSTPONED

April 9, 2020
6:30 pm - 9:00 pm
Due to the recent developments around the Corona virus (COVID-19), the INSEAD Alumni Association NL has decided to postpone this event.

Pieter-Joep Huige of Umenz (YMP’91) and Oscar van Dijk (MBA’99J) of Medicine Men:

Building a business in e-Health

Two live cases of making progress and facing headwinds whilst building an e-Health business in the Dutch care market


Special Interest Group Health Care & Life Sciences

Thursday 9 April 2020

 Umenz office in Hilversum, 18.30 – 21.00 hrs

E-health has been one of the areas of focus of the Dutch ministry of health since 2013. Patients and healthcare professionals alike are positive towards the potential benefits that e-health applications can bring them. Despite this stimulating environment, small companies encounter difficulties in finding a business model that fits into the current Dutch care market.

Pieter-Joep Huige MD, PharmD built on many years of experience in various roles with Eli Lilly including Managing Director of the Netherlands office and Director roles in the European Operations, when he founded his own company Umenz. Goal is to uniquely offer a platform in which patient and caregivers can safely monitor and improve disease management.

Ir Oscar van Dijk MBA, an engineer with a strong affinity for IT, has always been an entrepreneur at heart. He has started businesses in various fields like online recipes and online DVD rental similar to Netflix model. Currently he puts his energy into the EMMA self-management platforms that his company Medicine Men develops to control chronic conditions like COPD and hypertension.

18.30                     Welcome at Umenz with soup and sandwiches
19.00                     Opening by Cynthia de Leeuw-Go (SIG)
19.10                     Presentation by Pieter-Joep Huige and Oscar van Dijk
20.10                     Discussion
20.30-21:00        Drinks

Registration limited to 35. Presentation is in Dutch.


Umenz Benelux BV
Franciscusweg 14
1216 SL Hilversum
Parking places available in front of and alongside building (Wessel/Rijsbergen Automotive)

See you there!

Thomas Calis & Cynthia de Leeuw-Go