To mark “INSEAD Giving Day” you are warmly invited for an alumni dinner on Monday, March 12 at Heineken Experience (Stadhouderskade 78 in Amsterdam). Register here.

We are very pleased to have two speakers for this special occasion: INSEAD Prof. Jean-Claude Larréché (Emeritus Professor of Marketing and the Alfred H. Heineken Chaired Professor of Marketing, Emeritus) and Mr. Jan Derck van Karnebeek (Chief Commercial Officer Heineken International and MBA ’93J).

Prof. Larréché will speak to us on:

The death of loyalty? In an increasingly digital and fast-changing world, our relationships are prone to become more transactional. And with the new generations, Millennials, GenZ and NextGens, loyalty seems to be a concept from past centuries. What are the business implications of this mega trend?

INSEAD Giving Day is an alumni-driven initiative which aims to strengthen the relationship between the school and alumni and increase the number of alumni supporting the school. This year’s Giving Day highlights the importance of the Dean’s Innovation Fund. The Dean’s Innovation Fund allows the school to pursue new initiatives, above and beyond any current gifts and funds that are returned from the endowment.

The event is kindly sponsored by Heineken so that all your donations will be directed to the INSEAD Alumni Fund.

What do I need to do?

• Make your donation of €100 or more on the INSEAD site here. All gifts are recognized for your cumulative and annual giving level.
• For administrative purposes and as customary please also register via Eventbrite.

The event will start at 17.30h. You will receive a confirmation of your registration with all necessary details. Capacity is limited and will be allocated on a first-come first-serve basis.