INSEAD in the NEWS

 

 

展望2019 | 欧元20周年,欲再挑战美元霸权地位
Douglas Webber, Professor of Political Science at INSEAD, comments on whether the eurozone can strengthen the international status of the euro at its 20th anniversary in 2019. China Business News (Yicai.com) 
China, 1 January 
In Chinese  
Other coverage:  Sina 

 

(TV) 28 Dec 2018 Singapore Tonight (From 32m6s)
Amitava Chattopadhyay, Professor of Marketing at INSEAD, elaborates that when setting New Year’s resolutions, aiming to keep things as they are (status quo), is perceived as more difficult than achieving small but higher goal. Channel NewsAsia
Singapore, 29 December

 

(Radio)  Does expensive wine really taste better?
According to a study by Hilke Plassmann, the INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing, people appeared to enjoy wine they’re told is expensive more than wine they’re told is cheap – even if it’s exactly the same wine. Money FM 89.3
Singapore, 26 December