Hear Noah Askin, Professor of Organisation Behaviour & Director of INSEAD’s Product Management Executive Programme, speak in this This 60 minute LIVE WEBINAR about the growing role and prominence of product management within companies and how product managers will need new skills to take their seats at the leadership table.

There is a new call for Product Leaders within companies, reflecting the increasing importance of the product manager in today’s business environment.  As organisations shift from linear producers of products to ecosystems, capable of incorporating big data analyses into all facets of product design and execution, product managers are taking on bigger roles.

But many product managers face new challenges that they may not be ready for. They have to motivate their teams and an array of stakeholders inside and outside of the organisation, often without formal authority.  They may have become savvy at a technical craft that has enabled them to develop their organisation’s suite of products and move up the ranks, but the “management” side of product management is often (and understandably) under-developed.

INSEAD has recently partnered with Product Management Festival to develop the Product Management Executive Programme (PMEP).  PMEP provides current and rising Product Managers with the tools, knowledge and know-how to lead effectively and to amplify their impact in the organisation.

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