Events / Professors Lecture with Joerg Niessing – Digital Transformation

Professors Lecture with Joerg Niessing – Digital Transformation

September 18, 2018
7:00 pm - 9:00 pm

Professors Lecture with Joerg Niessing

Tuesday 18 September at 7pm

‘Digital Transformation of the customer experience’

Changing customer behavior, new technologies, disruptive competitors, digital trends: Our research shows that senior executives often struggle to structure their thinking around the innumerous changes happening in a digital world. The research also ranks ‘improving the digital customer experience’ as one of the top strategic priorities by senior executives. Organizations that create exceptional customer experiences can set themselves apart from their competition. In this session we will discuss what it means to create outstanding customer experiences in a digital world.


Joerg Niessing is an Affiliate Professor of Marketing at INSEAD and is passionate about bridging the academic and the business world on topics related to digital transformation, marketing, branding, customer centricity, and data analytics. He is a globally-recognized expert on branding and digital strategy and is known for his work on digital transformation of the customer experience. He holds a PhD in marketing from the University of Muenster. His credentials do not only come from his academic career, but also from over 14 years in consulting. Here he focused on building leading brands and delivering profitable growth through the development of outstanding customer experiences, distinctive customer insights and data analytics.

More event details to follow. Sign up here.

At INSEAD, Joerg focuses on digital transformation, customer centricity, brand management, and strategic market intelligence & data analytics, and develops and teaches courses in these areas.

INSEAD NAA members and a guest each: $15
INSEAD Non-NAA members and a guest each: $45