INSEAD Private Equity Initiative Survey
INSEAD has launched a research project with family firms in Asia that seeks to measure relative competitive advantage and their ability to produce sustainable growth. Through an online survey, INSEAD will assess each participating firm’s institutionalisation score according to six key attributes then test whether high-scoring firms are better equipped to produce superior operating performance than their peers. The final report will outline practical steps that all family firms can take to improve their performance, drawing on academic research and interviews with successful family firms. For a detailed project overview, see here.
To deliver value and foster a like-minded community at INSEAD, families that participate in the project’s 10-15 minute survey will receive:
- Free benchmarking report: On completing the survey, respondents receive The Family Business Map, a customised report allowing them to benchmark their business against their peers.
- Invitations to exclusive INSEAD events: A series of by-invitation-only events and workshops that build on this research.
- Prime access to the final report: The Institutionalisation of Asian Family Firms, where we will share the challenges faced and tactics to address them.
To make the outcome for the business meaningful, the survey requires input from senior family leaders or a non-family member with deep insight into the family dynamics and the operating business.