Tickets Available for “Competing for Tomorrow’s Rules of the Game” with Mathieu Trépanier

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INSEAD Lunch-Conference

INSEAD Alumni Association of Switzerland Geneva Chapter presents

 Competing for Tomorrow’s Rules of the Game

featuring Mathieu Trépanier, founder of Tsquared Consulting Partners SA

tomorartworkHotel Métropole, Geneva, Friday March 28, 2014 from 12-2 pm

Can entrepreneurs, CEOs, board members, investors, and business managers avoid being blindsided by the changing rules of the game in their industry? Mathieu Trépanier says the answer is yes, if CEOs and boards anticipate how their company or industry can become the center of attention next. Industries face increasing pressure and scrutiny from regulators, legislators, activists, NGOs, and other influencers. Some describe it as a VUCA world, a world that is Volatile, Uncertain, Complex, and Ambiguous. Others talk of crowd governance. The complexity in part arises with new communication technologies, which arguably enable a power shift away from corporations and governments and towards consumers, activists, researchers, and gurus.

Recent examples are easily spotted in the banking and hydraulic fracturing industries and the nuclear energy sector in the aftermath of the Fukushima Daiichi disaster. Crucially, these challenges are no longer limited to developed economies, witness the ongoing tensions in the Chinese infant milk formula market since the melamine contamination scandal of 2008 or the boycott of the Danish milk industry in the Middle East after the publications of the Mahomet cartoons. The Arab spring is yet another recent example. Clearly, social and political forces can affect much more than a company’s reputation; they can challenge its right to operate and frequently lie at the heart of the competitive advantage.

Join us on March 28th to learn more about how to anticipate and analyze the emerging and ongoing social and political challenges that can shift the rules of the game, and how such challenges provide opportunities in specific industries and in specific markets.

When: Friday March 28 , 2014
Where: Swissotel Métropole, 34, Quai du Général-Guisan, 1204 Geneva
Programme: 12:00 – 12:15 Registration & Welcome Drink12:15 – 13:15 Lunch13:15 – 14:00 Conference & Q&A
Price: SFr 55 for INSEAD Alumni Association members / SFr 70 for others and guests
Tickets: Register online

[important]Please register & purchase tickets online before March 25th, 2014.[/important]

You are welcome to invite friends or colleagues along and we look forward to seeing you there!

Kind regards,

Leila Ojjeh (MBA ‘01D)

IAA Switzerland President Geneva Chapter

Speaker Bio

Mathieu Trépanier, Ph.D., Managing Director Tsquared Consulting Partners

mtbioMathieu Trépanier, is a co-founder of Tsquared Consulting Partners, a global open source intelligence and advisory firm dealing with “unknown-unknowns”. In that role, he consults with world leading organizations in the pharmaceutical, medical device, cosmetics, food and beverage, flavor and fragrance and other industries on topics related to strategy, reputation, open source intelligence, issue anticipation and management, and consumer insights.

He is also an affiliate researcher at the Swiss Institute for International Economics and Applied Economic Research of the University of St. Gallen (Switzerland). He lectures at some of the world’s top universities, including INSEAD where he is a guest speaker in the Healthcare Compliance Implementation Leadership Programmes.

 Prior to founding Tsquared Consulting Partners, Mathieu Trépanier was vice president science, technology and innovation at FirstSight Group LLC (USA).

Mathieu Trépanier holds a Ph.D. in managerial economics and strategy from the Kellogg School of Management, Northwestern University (USA), a M.Sc. in applied economics from HEC Montréal (Canada) and a bachelor’s degree in international business management from Laval University (Canada). He also studied finance at Audencia School of Management (France).


Save the date for some of our upcoming events!

  • March 12, BioMed Up Investment in Life Science Startups
  • Apr 2, 2014 Healthcare Event by IPEC and cHIC in Zurich
  • April 3, The Art of Story Telling featuring Alan Miltz in Geneva
  • April 11, Cully Jazz Festival for INSEAD Alums
  • May 25, First edition of the “Random Barbecue” in Geneva
  • June 5, Hotel Property Investments – an Evening Conference & Networking Cocktail in Zurich


Women Making an Impact

Influence is a rare commodity, and women with power and influence even rarer. But that’s changing as Kristin Envig and Beth Krasna, panelists at the “Inspiring Women” evening conference in Geneva on March 4th, have demonstrated. Women can have a greater impact and there are several ways to do it  One method is to get active at the board level early on in your career.


Click image for registration and event details

Beth Krasna is active on boards in fields as diverse as higher education, banking, and commerce. Another is to participate in professional social networks and get active. Kristin not only participates, she was an early entrant in the global business networking trend and she forged her own successful empowering women netowrking event and conference series seventeen years ago.

Kirstin Engvig’s WIN Conferences take place around the world each year.

There has never been a time in history when women have have been so qualified and have so many opportunities to make an impact as right now, according to INSEAD Alumni Association’s Kelly Richdale (INSEAD MBA ’99), an executive at ID Quantique, and organizer of the “Inspiring Women” event for INSEAD and IMD alums. She says that women are being encouraged to “lean in”, a phrase popularized by the title of Facebook COO Sheryl Sandberg’s business book published last year, which rallies well-educated women to stop holding themselves back in their professional lives. The book has sold 1.5 million copies, is currently number 7 on the NY Times bestseller list, and Sony just bought the film rights for it in January. There is an international women’s network springing up around it, as well as social impact project funding efforts.

Clearly, the ways women can “lean in” are many. One growing trend is through professional networking. No one knows that better than Kristin Engvig, founder of the W.I.N  conference series for women entrepreneurs, executives and influencers. Her network includes 30,000 opinion leaders and 150,000 members. The conferences which will be in Tokyo and Berlin this year are supported by the likes of Suntory, HP, IBM, Pepsico, and Unilever, among others.

Another way is to become an active board member as Beth Krasna does it in an incredible range of domains. She is active in commerce, serving on the board of COOP, a multi-billion dollar Swiss-based retailer and Raymond Weil, a global Swiss luxury watch brand, in finance (she’s a board member of Banque Cantonale Vaudoise), in sustainability engineering (board member Bonnard & Gardel Holding), in culture (member of the board of the Fondation en faveur de l’art choréographique), and in higher education (Beth is one four females on the ETH’s 12-member board).

Both of these inspiring and influential women will be on hand to share their experience, ideas, and vision on March 4. Register now on

June 15 – INSEAD Geneva Summer Day at the Lake





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INSEAD Geneva Summer Day at the Lake

Rowing and Lunch BBQ

Sunday, June 15, 2014

INSEAD Alumni and their families are invited to join in the Sunday, June 15th event that is organized by Sébastien Simon. He is a member of Forward Rowing Club, and ready to provide an introduction to rowing, using the Club’s special beginner-friendly boats.
Register on


Strategy and Inspiring Career Ideas from Four Female Monarchs on March 4th in Geneva

imdhostWe all know we can learn a lot from history and Paul Vanderbroeck proves it again in the context of gender diversity in his new book entitled, Leadership Strategies for Women, studying the lives and distinctive leadership style of four female monarchs.
Meet the author at the upcoming alumni event : “Inspiring Women: Female Leadership & Role Models” . He is just one of three inspiring panelists confirmed for an Evening Conference and Networking Cocktail event in Geneva on March 4th, celebrating International Women’s Day with the distinctive INSEAD Alum-style. Read some of the endorsements of Pauls new book below.
[important]Tickets are available now on Amiando[/important]

Endorsements of Leadership Strategies for Women (Springer Verlag 2014)

“A wonderful selection of much-needed role models of powerful women who shaped their
time with distinctively authentic styles, all their own. An inspiration for both men and women
of what more gender balance in global political and economic roles has to offer the world.”
Avivah Wittenberg-Cox, CEO 20-first and best-selling author of Why Women MeanBusiness and How Women Mean Business
“We all know we can learn a lot from history. Leadership Strategies for Women does this in
the unexpected context of gender diversity. Nicely written and original, the book is a powerful example of how looking back can help us moving forward.”
Frank Uit de Weerd, Vice-President HR Innovation, Research & Development, Royal Dutch/Shell
“An inspiring narrative that creatively leverages lessons from four women from the past, each of whom had to play the cards she was dealt, and each a force of nature who prevailed against the odds and shaped her world. Today’s crop of aspiring women leaders, who often start from scratch and face a bewildering array of options and tough performance
expectations, would do well to absorb this book’s tightly drawn lessons.”
Ingo Walter, Seymour Milstein Professor of Finance, Corporate Governance and Ethics, NYU Stern School of Busines