Jan 28 Craft Beer Experience in Winterthur


Dear INSEAD Alumni,
Join us for a visit to Doppelleu, the quick growing craft beer startup, best known for its Belgian-English-style fermented ales, Doppelleu and Chopfab.

Swiss Craft Beer Experience @ Doppelleu Brewery.

Thursday January 28, 2016 Winterthur, Zurich

Tapping the popularity of craft beer, Doppelleu has acquired 1% of the Swiss beer market, dominated by Feldschlösschen, Carlsberg & co. Within 3 years of founding it is also on track to become profitable, despite investments in its Winterthur brewery expansion. Excellent marketing and leadership are two secrets to its success, not to mention the quality and taste of its hoppy ales and unique spirits. We’ll find out more about Doppelleu’s story from its co-founder at this after work event, which includes a tour and dégustation. Book early as space is limited!

Philip Bucher

Co-founder / CEO Doppelleu


Philip Bucher began his career at Hilti in engineering, moving into sales and marketing. After nine years there, he joined Geberit in 2009 as Chief Marketing Officer, a position he held until 2012 when he left to co-found Switzerland’s fastest growing craft beer label. Philip Bucher is an industrial engineer with a PhD in Innovation Management from the ETH Zurich and an MSc in Advanced Manufacturing Systems, Brunel University London.

Key Facts

When: Thursday, January 28, 2016 18:30

Where: Doppelleu Brauwerkstatt Industriestrasse 40, 8404 Winterthur, Zürich

Tickets: CHF 20 Swiss NAA Members / CHF 35 Non-Members and Guests 


Online at amiando.com/INSEADcraft

INSEAD Alumni Association Switzerland

Alexander Wyss, MBA 01D, Zurich Chapter President



Jan 22 Annual Verbier Ski Weekend


Dear INSEADers,
We invite you to the annual INSEAD Verbier Ski Weekend. It’s a fulfilling combination of alpine splendor, great skiing and INSEAD spirit! Registration for Dinner for on Saturday night is now open on amiando.com/INSEADVerbier16.html

INSEAD Ski Weekend Verbier, Friday January 22, 2016

The Geneva chapter of the INSEAD Alumni Association is delighted to announce registration for this year’s Verbier Ski weekend. We will make the dinner arrangements for Saturday, but you will need to book accommodation, transport and ski passes, ski passes & rentals. We recommend making your bookings now to avoid the rush! Once registered (via email), we will provide you with additional instructions as we get closer to the Ski Weekend. Enjoy a weekend with friends new and old!

Key Facts

When: Friday January 22 to Sunday January 24, 2016

Where: Verbier, Switzerland


Send an email to [email protected] with Verbier in the subject line. Let us know the names of guest and you contact details. We will update you with further instructions by email after registering.


Friday: Dinner in Verbier followed by Verbier nightlife experience.

Saturday: Two Ski groups are planned, the INSEAD Extreme Team, with an early take-off for a full day of extreme powder skiing; INSEAD Easy Team, with a later departure time for a day of easy skiing. Afterwards everyone meets for Après-Ski Cocktails and a Saturday Night Dinner Party (Register on www.amiando.com/INSEADVerbier16.html), including a heart-warming apero and a 3-course dinner menu in one of Verbier’s hotspots, followed by the Verbier nightlife.

Sunday: Skiing

INSEAD Alumni Association Switzerland Yves Haldemann, MBA ‘94DEvent OrganizerPhilippe Mauron MBA ‘95J Event Organizer[email protected]

Jan 20 INSEAD Professor Markus Christen // The Solutions Strategy – B2B Marketing, Zurich

Registration is open here for an evening with INSEAD Professor Markus Christen and special guests Jahangir Doongaji, Executive Board Member, Hilti, the Liechtenstein-based group providing system solutions for the professional construction industry, generating CHF 4.5 billion annually, and Bruno Mendler, Chief Strategy Officer of Bühler Group.



Innovating With a Solutions Strategy, January 20, 2016, Zurich


You are invited to a premium knowledge event with INSEAD’s Markus Christen sharing the latest insights on ‘Solutions Strategies’, while INSEAD alumnus Jahangir Doongaji, MBA 96D, and Bruno Mendler, Chief Strategy Office of Bühler Group, will present their experience with its implementation.

A solutions strategy is attractive in fiercely competitive industries. It is preferable to relying only on cost-cutting or only on product differentiation. It is a ‘smart’, partially-customized integration of products & services that solve customer’s most pressing problems (such as productivity or risk management). It’s also hard to do. It takes longer, has more hurdles and involves more pain than expected for most firms, according to Christen’s research on more than 50 businesses in Europe. He counts Hilti and Bühler as success stories.

The speaker program will be followed by Q&A, and a sumptuous Apéro Riche. Don’t miss the first big event of the New Year!



Markus Christen

Associate professor of Marketing, INSEAD

Executive Board Member, Hilti

Based in Fontainebleau, Markus Christen is best known for his research revealing profitable marketing strategies. He has a PhD in Marketing from Fuqua at Duke University; University of Oregon, MBA, and a MSc in Mechanical & Industrial Engineering, ETH. He also wrote one of the Case Centre’s bestselling studies

Jan Doongaji, MBA 96D

Executive Board Member, Hilti

In his current role since 2014, Jahangir Doongaji joined Hilti in 2000. Most recently he led the Power Tools & Accessories division, after leadership roles in marketing and customer service. Before Hilti, Jahangir Doongaji served ABB in a variety of roles and countries. He also holds a MSc in Mechanical and Industrial Engineering, ETH.

Key Facts

When:  Wednesday, January 20, 2016 18:30 – 21:30

Where: Zunfthaus zur Saffran, Limmatquai 54, 8001 Zürich

Tickets: CHF 65 for Swiss NAA Members (paid up) / CHF 90 for non-NAA Members


On Amiando amiando.com/INSEADSOLUTION
INSEAD Alumni Association Switzerland, Zürich Chapter

Alexander Wyss, MBA ‘01D, Chapter President

[email protected]

Life Science Executive Careers: The Past is No Indication of the Future (CHIC Conference Report)


Current INSEAD MBA Candidates visited Zurich to attend the Swiss Healthcare Club’s talent matching conference.

In early September, the INSEAD Healthcare Club of Switzerland hosted a conference with a panel of senior executives, each with unique perspectives on talent matching in the healthcare industry for an audience of INSEAD alumni, guests and current students from Fontainebleau (pictured above).

The discussion revealed that growing complexity and specialization has put a whole new set of demands on candidates ’ profiles and recruiters.

There is indeed a “war for talent ” and this INSEAD alumni conference, moderated by Arul Ramadurai, INSEAD MBA 05J, was successful in communicating the different perspectives and experiences — so that job seekers and recruiters are better able to make the right match.

Download the exclusive INSEAD Alumni Association Switzerland CHIC Talent Conference report (pdf)

New INSEAD Webinars with Top Profs

INSEAD announced the launch of a new webinars’ season, organized in collaboration with Sensible Media and Neil Courtis, MBA’07. It follows on the success of the Spring webinars series. The webinars are ready for registration. See topics and links below. All attendees at each webinar will receive the meeting slides, a recording, podcast and a resource pack.


Michael Watkins on the First 90 Days18.30 to 19.45 London time, 11 Nov 2015Starting a new job, whether with your existing employer or a new one, is a challenge. This webinar led by Dr Michael Watkins examines the strategies that help individuals (and their teams and organisations) make successful transitions. This webinar draws on Michael Watkins’ bestselling book The First 90 Days described by The Economist as “the onboarding bible”.

https://watkinsonfirst90days.eventbrite.co.uk/?access=INSEADalum  (Member Alumni)



Jeffrey Pfeffer on Office Politics and Leadership BS18.30 to 19.45 London time, 3 December 2015An ability to navigate workplace politics is a critical career skill. Unfortunately much advice and research into how leaders behave is based on myths and wishful thinking. In this webinar Professor Jeffrey Pfeffer, (whose new book Leadership BS has been longlisted for the FT/Mckinsey Business Book of the Year Award) explores the reality of leadership and offers practical suggestions for dealing with office politics.

https://pfefferonpolitics.eventbrite.co.uk/?access=INSEADalum  (Member Alumni)



 gc Giuseppe Conti on Overcoming Gender Biases in Salary Negotiation
12.30 to 13.45 London time, 4 February 2016According to negotiation research, women perform as well or better than men in commercial negotiations.  However, when negotiating on their own behalf – for higher salaries for instance – women seem to do worse.  This session, led by Giuseppe Conti, looks at some of the reasons for this gap and examines the most effective strategies for closing it.https://contiongenderbias.eventbrite.co.uk/?access=INSEADalum  (Member Alumni)