Aug 23 Fueling Creativity w/ Maximilian Büsser

Dear Alumni,
Return from your summer break and be inspired by creativity! Reconnect with friends. To help you do that, we are offering Alumni Association members special “reconnect tickets” (20% off two or more registrations).

Fueling Creativity w/ Maximilian Büsser, Founder MB&F
August 23, 2018, Zurich

Join us for the third edition of the INSEAD Objects of Beauty series in Switzerland, featuring Maximilian Büsser, founder of Maximilian Büsser & Friends (MB&F).

In 2017 we learned about building a successful fine craftsmanship brand, with and without centuries of tradition. At the second Objects of Beauty event we discussed what it takes to realize your fine craftsmanship dream from two remarkable Swiss entrepreneurs. This time we tackle creativity. More than ever, there is a need for creativity: creativity to enable successful brands but also creativity to enable disruptive business innovation. Maximilian Büsser, founder of MB&F, knows what it takes to keep creativity alive. MB&F develops timekeeping pieces that defy qualification. They are horological machines, somewhere between the world of fine watchmaking and kinetic sculpture. Within a decade MB&F went from being one person’s dream to a profitable brand. Discover some of the secrets of sustainable creativity and learn ways to fuel creativity for use in all our endeavors. The event will be moderated by INSEAD alumna Mafalda Tenente, MBA’06J. Following the Q&A session there will be a networking Apéro Riche. Join us and be inspired!


Maximilian Büsser, Founder, MB&F

Maximilian Büsser is the Founder of MB&F. He began his career at Jaeger Le Coultre. He then became the managing director of Harry Winston Rare Timepieces in 1998 when he was just 31 years old. During his seven years there he transformed the company into a well-respected haute horlogerie brand. In 2005 the desire to allow his creativity and energy full reign saw Max resign from Harry Winston to form his creative ideal: MB&F. Max has a Master’s degree in Micro-Technology Engineering from EPFL.

Key Facts
When: Thursday August 23, 2018, 18:30 to 21:30
Where: Zunfthaus zur Waag, Münsterhof 8, 8001 Zurich
CHF 75 INSEAD Alumni NAA Members (paid up)
Two or more NAA Member tickets for CHF 60 each

CHF 100 for INSEAD Alumni Non-members and Guests


18.30 to 19.00: Registration
19:00 to 20:15: Presentation & Discussion
20:15 to 21:00: Apéro Riche

INSEAD Alumni Association Switzerland 
Reto Gygax, MBA’13D, Zurich Chapter President
Mafalda Tenente, MBA’06J, IWIB President Zurich, Event Organizer
[email protected]

Aug 23 Geneva Summer Lunch & Annual Meeting at Société Nautique de Genève

Dear Alumni,
Join us for the annual Summer lunch at Société Nautique de Genève, hosted by the Geneva Chapter of the INSEAD Alumni Association Switzerland.








Geneva Summer Lunch & Annual Meeting at Société Nautique de Genève

August 23, 2018

Our summer lunches are a favorite for young and young-at-heart alumni. Intimate, informal and fun, always in a stunning location, the lunches are a chance to meet old friends and make new ones. This year we have reserved the first floor dining room and terrace of the SNG for our event. The Geneva Chapter annual meeting will also be held during lunch. We look forward to seeing you soon!

Key Facts
When: Thursday  August 23, 2018, 12:00
Where: Port Noir, 1223 Cologny
Ticket Price: INSEAD Alumni only, CHF 65

Please register by August 20, 2018. Kindly let us know in advance if you have to cancel your reservation.

INSEAD Alumni Association Switzerland
Georges Kiener, MBA 82, Geneva Chapter Vice President
Mina Draganova, MAP’17J, Geneva Chapter President
e[email protected]

Aug 18 Charity Bike Ride and Picnic on Lake of Zurich






Dear Alumni,

Join us on Saturday August 18, 2018 for another sporty alumni social event with an impact! This time it is a bike ride followed by a picnic (get together) on the shore of the Lake of Zurich. Have fun and help us buy bikes for misfortunate street children in the care of Association du Foyer de l’Enfant Libanais, a Lebanon-based NGO that takes care of abused, abandoned and orphaned kids!

Charity Bike Ride and Picnic on Lake of Zurich
Saturday August 18, 2018
Alumni and friends will be riding our bikes around Zurich to raise money to contribute to the purchase of 20 bikes (target USD 5000) for street children in the current care Association du Foyer de l’Enfant Libanais (AFEL) in Lebanon. The registration fee of CHF 35 will be used to purchase bikes for the kids.

You can also donate without participating, giving either CHF 20 or CHF 60, or both, by buying  “Donation” tickets.

The prevalence of children living or working in the streets is a persistent challenge that straddles larger socioeconomic and political issues in Lebanon. A recent study concluded that there are four driving factors that cause children to live or work on the streets of Lebanon: social exclusion, vulnerability of households, the influx of Syrian refugees into Lebanon, as well as organized crime and exploitation of children. The children to whom the bikes will be donated are in the care of AFEL. They come from backgrounds of abuse, trauma and neglect and have not had many chances to engage in fun activities as other children do. As President John Kennedy famously said, “Nothing compares to the simple pleasure of a bike ride”. These activities are pure and simple fun. Most importantly, they will benefit the kids’ mental health and learning and provide them with moments of happiness that will help them rise above their current circumstances

Event Details
The event is open to INSEAD Alumni, spouses and partners, as well as friends. Participation is limited to 60 people, 20 per route. Please register for one of the three routes we are proposing. The meeting points will be communicated to you later once your route is chosen. Participants are responsible for their own bike and/or helmet rental, and transportation to starting points.

Baden to Zurich – 28 km, easy
Description from Swiss Mobility: link Google Maps link

Zug to Zurich – 35 km, medium
Description from Swiss Mobility: link Google Maps link

Rapperswil to Zurich – 32 km, easy
Description from Swiss Mobility: link Google Maps link

Don’t miss this chance to get together, make an impact, and bike with friendly alumni living and working in the Zurich region. We hope you’ll join us!

More about the project
We aim to collect money (target 5,000 USD or more) to buy bikes and recreational sports equipment for abandoned children
Many of those children who come to those NGOs are street children who are forced, usually by their family or child labor ringleaders, to beg or steal in order to bring in money. A new film shown at the Cannes film festival this year documents the story of one such child. See film trailer on Youtube
Others, come from even more heart-rending situations, such as sex trafficking. More information about the situation of street kids in Lebanon is available in a Unicef study

Key Facts

When: Saturday August 18, 2018 14:00 to 21:00
Where: Meeting points will be communicated depending on the routes chosen. The routes might change depending on the participants’ choice
Tickets: CHF 35 (Please note: you can donate without participating, giving either CHF 20 or CHF60, or both, by purchasing “Donation” tickets)
Clothing: Sport clothes and swimming suits (if you would like to jump in the lake after the ride bike)
Bike and Helmets: Please provide your own bikes and helmets as well as any snacks you might need during the ride. You are responsible for your own safety and well-being when participating. Please ensure that your bicycle is safe. The Swiss INSEAD National Alumni Association accepts no responsibility for your safety while participating in this group ride.

Select the route you will bike or the amount to donate, if not participating, on XING

INSEAD Alumni Association Switzerland
Reto Gygax, MBA’13D, Zurich Chapter President
Event organizers:
Cyrille Ghorayeb, MBA’13D INDEVOR Global Impact Network MENA & Europe Co-Lead
Nia Stoykova MBA’10D
Lorenzo Villa MBA’17J
Radoslav Vasilev MBA’12J
Simone Businaro MBA’13J

[email protected]



Jul 18 Cross B-School Summer Get-Together at Fiskebar

Dear INSEAD alumni,
You’re invited, along with alumni from other top business schools, to a fun evening get-together in Geneva.

Joint B-School Summer Drinks at Fiskebar, Geneva
July 18, 2018
Join us to mingle and meet alumni from INSEAD and other leading universities at Fiskebar in the newly renovated The Ritz-Carlton. We have exclusive use of the elegant Fiskebar lounge for the evening, plus each guest will receive a glass of champagne. Book early as seating is limited to 30.

Key Facts

When: Wednesday July 18, 2018  19:00 to 21:00
Where: The Ritz-Carlton Hotel de la Paix, Quai du Mont-Blanc 11, 1211 Geneva
Tickets: CHF 33 Alumni Association Members (paid-up) // CHF 50 Alumni Association Non-members & Guests (Please note that a glass of champagne is included in the ticket price)

Online at

INSEAD Alumni Association Switzerland
Mina Draganova, MAP’17J, Event Organizer
Ludovic Choppin, MBA’12D, Geneva Chapter President
[email protected]