Geneva Lunch Conference with Robert Salmon, Author of “Heidi réveille toi”

heidbannerDear INSEAD Alumni,

INSEAD Alumnus Robert Salmon’s book, Heidi réveille toi (Wake-up, Heidi!) says it is high-time for some strategic thinking if Switzerland wants to continue its much-envied prosperity.

October 7 Lunch Conference, Robert Salmon, “Heidi réveille toi”

“The Swiss get up early, but wake up late,” a self-deprecating quip made by a former Federal Counselor, is the inspiration for Salmon and co-author Chris Cordey’s book. Today Switzerland is tops in various innovation, productivity, lifestyle and nation-branding indexes but what about the future, ten or twenty years down the road? Hear Salmon’s wake-up call on October 7th in a dynamic and interactive lunch-time presentation.

Key Facts

When: Thursday October 7, 2014

Where: Swissotel Metropole 34, Quai Général-Guisan, 1204 Geneva


12:00 Registration & Welcome Drink

12:15 Lunch & Speaker Presentation

13:15 Q & A

Price: Swiss NAA members CHF 50 / Non-NAA members and guests CHF 65

Registration and Tickets: Online

Speaker Bio

RS2Robert Salmon [MBA INSEAD ‘63] is a bestselling business writer and consultant after a 37 year career at l’Oréal Group, which culminated in his role as Senior Vice President for L’Oréal Luxury Divisions, and head of Group Strategy. He was the first of many INSEAD Alumni recruited by L’Oréal. Robert Salmon’s expertise in the luxury industry and knowledge of local markets is in demand, and makes him a valued global advisor and consultant.

Based in Geneva, Robert travels for business and fun. He is a popular author and speaker. (His books are listed here).


Upcoming Events in Geneva

  • Sept 23 Evening Conference, Yves Daccord, Director ICRC “What future for International Aid?”
  • Oct 11 Annual B-School Ball “Celebrate the 5 Senses
  • Oct 28  Lunch Conference, Benoît Dubuis, Director of Campus Biotech & BioAlps Chairman
  • Nov 17 Denis Jonsson, CEO Tetra Pak Evening Conference

All other Swiss NAA events on

INSEAD Alumni Association Switzerland Geneva Chapter

Ludovic Choppin (Geneva Chapter President)

Georges Kiener (Event Organizer)