Former L’Oreal Global Strategist and INSEAD Alumnus, Robert Salmon, applies the know-how gleaned from almost four decades of co-creating global beauty brands, strong in M&A and R&D, to defining what Switzerland can do to extend its prosperity.
Along with co-author Christopher H. Cordey, who has 25 years in FMCG (including Philip Morris, Movado, Richemont and Clarins), Salmon will lead a lunch conference in October discussing actionable insights that can build on Switzerland’s innovation-driven strengths.
The idea is to develop assets, such as sustainability, neutrality, and well-educated young people, while navigating the liabilities. Short-term the two call for better communication, particularly crisis communication.
Salmon says anticipating risks now rather than reacting downstream to situations and external events is a must. He provides a seasoned businessman’s perspective on policy-making, ideas that are not without controversy if the press reaction is anything to go by, so well worth experiencing. [notice]TICKETS HERE.[/notice]