Objects of Beauty: Achieving Success With & Without a Legend
March 30, 2017, Zurich

The magical aura of many fine craftsmanship brands is supported in part by their legendary history. And yet there are new market entrants that manage to succeed without a centuries-old heritage. How do they do it? How do you build a successful luxury brand from scratch today? Also, is continued success truly a given for existing heritage brands? How do you innovate and expand a heritage brand? Our panelists represent a new luxury brand, a traditional house with a rich heritage, along with a leading global luxury branding thought-leader. You will learn tips of the trade to drive success in the luxury segment in 2017 and beyond. The panel discussion is moderated by Mafalda Tenente, MBA’06J, IWIB President, Zurich. Afterwards, there will be Q&A, wine and a fine apéro riche. Join us for a fabulous event!

Register before February 17 and take advantage of our earlybird ticket price for INSEAD and SAMBA members. 

Tim Sayler, CMO, Audemars Piguet

Tim Sayler is the Chief Marketing Officer at Audemars Piguet since June 2011. He began his career at Procter & Gamble in 1998. He was appointed Head of Marketing for Hugo Boss and Dunhill perfumes in 2004, and subsequently Marketing Director of Lacoste, Rochas and Montblanc perfumes. Tim studied economics and business management at University of St Gallen, HEC Paris, and the Leonard N. Stern School of Business, NYU.  

Peter Bellerby, CEO, Bellerby & Co

Peter Bellerby is the founder and CEO of globe-makers Bellerby and Co, London. Peter Bellerby has been making bespoke globes since he first had the idea to make just one for his father’s 80th birthday – a project he expected to take a few months turned into his life’s work. He has since made globes for Hollywood films, international television, and hundreds of clients all over the world. He is now considered to be one of the world’s only remaining traditional globe-makers. 

Markus Kramer, Partner, Brand Affairs AG

Markus Kramer is a partner at Brand Affairs since 2013. Markus is specialized in global luxury branding. Before that he led marketing divisions at Aston Martin, VERTU, and Harley-Davidson. He holds a MBA from the University of Oxford and is Honorary Senior Visiting Fellow at the CASS Business School in London.

Key Facts

When:  Thursday March 30, 2017  18:00 to 21:30
Where: Zunfthaus zur Saffran, Limmatquai 54, 8001 Zurich
Tickets: 
Earlybird Price Until February 17, 2017
CHF 50 Swiss NAA Members (paid up) 
CHF 75 INSEAD Alumni Non-NAA Members and Guests

Regular Price After February 17, 2017
CHF 65 Swiss NAA Members (paid up)
CHF 95 INSEAD Alumni (non-NAA members) and Guests
Registration: https://www.xing-events.com/LUXINSEAD17

Program
18.00 to 18.30: Registration
18:30 to 20:15: Panel Discussion Moderated by Mafalda Tenente
20:15 to 21:30: Apéro Riche & Drinks

INSEAD Alumni Association Switzerland
Reto Gygax, MBA’13D, Zurich Chapter President
Mafalda Tenente, MBA’06J, IWIB President, Zurich
[email protected]