May 15 – Pharma Panel featuring INSEAD’s Laurence Capron in Geneva


You are invited to an evening conference and networking cocktail featuring INSEAD professor of Strategy, Laurence Capron, co-author of Build, Borrow, or Buy: Solving the Growth Dilemma (Harvard Business Review Press), an award-winning book that examines how companies can select and balance different modes of growth: organic growth (build), licensing and alliances (borrow) and M&A (buy) to outperform.

The event will focus on healthcare companies. Laurence Capron’s research suggests that the pharmaceutical industry is pretty well-balanced in terms of its ability to mix and match different modes of growth, and this bodes well for its future. Companies that can mix the modes of growth, combining internal development, innovation acquisitions, alliance-building, and licensing have a significantly greater five-year survival rate than those that use only one of these approaches.

Come and learn more about Professor Capron’s research and hear from a panel of healthcare industry professionals reveal the challenges and lessons learned in executing these different modes of growth.[warning] A nice feature of this particular INSEAD Alumni Association event is that we are offering all attendees a complimentary copy of Capron’s book, which received the 2013 Best International Book Awards, granted by USA Book News in 2013. [/warning]

The event is organized by Ludovic Choppin (MBA’12D).






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Thursday May 15, 2014


Fédération des Entreprises Romandes

98 rue de St Jean

1201 Geneva


18.00 to 18.30: Registration

18:30 to 19:00 Laurence Capron presentation on Build Borrow Buy

19:00 to 19.45: Panel Discussion Moderated by : Laurence Capron

  • Michèle Ollier, LifeSciences, Partner, Index Ventures
  • Jean-Pierre Rosat, CEO, Aleva NeuroTherapeutics
  • Alexander Schmitz, VP Business Development, Biosensors International
  • Other speakers to be confirmed

19.45 – 20.00 : Q&A

20.00 – 21.30 : Networking Cocktail


SFr 50 for INSEAD NAA members / SFr 70 for other INSEAD Alumni and guests


Register online at


Speaker bios


From “Unknown-Unknowns” to Insights Into Your Future Business Environment

This Friday March 28th, Mathieu Trépanier, co-founder of Tsquared Consulting Partners, a global open source intelligence and advisory firm dealing with “unknown-unknowns” will be speaking to the INSEAD Alumni Association in Geneva at Swissotel Métromtbiopole, 34, Quai du Général-Guisan, 1204 Geneva at a Lunch Conference.

[warning]Reserve your tickets here[/warning]

Tsquared Consulting Partners consults with world leading organizations in the pharmaceutical, medical device, cosmetics, food and beverage, flavor and fragrance and other industries on topics related to strategy, reputation, open source intelligence, issue anticipation and management, and consumer insights.



Tickets Available for “Competing for Tomorrow’s Rules of the Game” with Mathieu Trépanier

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INSEAD Lunch-Conference

INSEAD Alumni Association of Switzerland Geneva Chapter presents

 Competing for Tomorrow’s Rules of the Game

featuring Mathieu Trépanier, founder of Tsquared Consulting Partners SA

tomorartworkHotel Métropole, Geneva, Friday March 28, 2014 from 12-2 pm

Can entrepreneurs, CEOs, board members, investors, and business managers avoid being blindsided by the changing rules of the game in their industry? Mathieu Trépanier says the answer is yes, if CEOs and boards anticipate how their company or industry can become the center of attention next. Industries face increasing pressure and scrutiny from regulators, legislators, activists, NGOs, and other influencers. Some describe it as a VUCA world, a world that is Volatile, Uncertain, Complex, and Ambiguous. Others talk of crowd governance. The complexity in part arises with new communication technologies, which arguably enable a power shift away from corporations and governments and towards consumers, activists, researchers, and gurus.

Recent examples are easily spotted in the banking and hydraulic fracturing industries and the nuclear energy sector in the aftermath of the Fukushima Daiichi disaster. Crucially, these challenges are no longer limited to developed economies, witness the ongoing tensions in the Chinese infant milk formula market since the melamine contamination scandal of 2008 or the boycott of the Danish milk industry in the Middle East after the publications of the Mahomet cartoons. The Arab spring is yet another recent example. Clearly, social and political forces can affect much more than a company’s reputation; they can challenge its right to operate and frequently lie at the heart of the competitive advantage.

Join us on March 28th to learn more about how to anticipate and analyze the emerging and ongoing social and political challenges that can shift the rules of the game, and how such challenges provide opportunities in specific industries and in specific markets.

When: Friday March 28 , 2014
Where: Swissotel Métropole, 34, Quai du Général-Guisan, 1204 Geneva
Programme: 12:00 – 12:15 Registration & Welcome Drink12:15 – 13:15 Lunch13:15 – 14:00 Conference & Q&A
Price: SFr 55 for INSEAD Alumni Association members / SFr 70 for others and guests
Tickets: Register online

[important]Please register & purchase tickets online before March 25th, 2014.[/important]

You are welcome to invite friends or colleagues along and we look forward to seeing you there!

Kind regards,

Leila Ojjeh (MBA ‘01D)

IAA Switzerland President Geneva Chapter

Speaker Bio

Mathieu Trépanier, Ph.D., Managing Director Tsquared Consulting Partners

mtbioMathieu Trépanier, is a co-founder of Tsquared Consulting Partners, a global open source intelligence and advisory firm dealing with “unknown-unknowns”. In that role, he consults with world leading organizations in the pharmaceutical, medical device, cosmetics, food and beverage, flavor and fragrance and other industries on topics related to strategy, reputation, open source intelligence, issue anticipation and management, and consumer insights.

He is also an affiliate researcher at the Swiss Institute for International Economics and Applied Economic Research of the University of St. Gallen (Switzerland). He lectures at some of the world’s top universities, including INSEAD where he is a guest speaker in the Healthcare Compliance Implementation Leadership Programmes.

 Prior to founding Tsquared Consulting Partners, Mathieu Trépanier was vice president science, technology and innovation at FirstSight Group LLC (USA).

Mathieu Trépanier holds a Ph.D. in managerial economics and strategy from the Kellogg School of Management, Northwestern University (USA), a M.Sc. in applied economics from HEC Montréal (Canada) and a bachelor’s degree in international business management from Laval University (Canada). He also studied finance at Audencia School of Management (France).


Save the date for some of our upcoming events!

  • March 12, BioMed Up Investment in Life Science Startups
  • Apr 2, 2014 Healthcare Event by IPEC and cHIC in Zurich
  • April 3, The Art of Story Telling featuring Alan Miltz in Geneva
  • April 11, Cully Jazz Festival for INSEAD Alums
  • May 25, First edition of the “Random Barbecue” in Geneva
  • June 5, Hotel Property Investments – an Evening Conference & Networking Cocktail in Zurich


Go Beyond the Crowdsourcing Headlines

[pullquote align=”left|center|right” textalign=”left|center|right” width=”30%”]Learn more about crowd platforms from veteran Simon Schneider, CEO of zyncd, at Geneva Chapter’s first luncheon conference of the year. [/pullquote]Accenture just published a new report identifying the six most disruptive enterprise trends (see Accenture Technology Vision 2014) and crowdsourcing figures prominently in its discussion of the (r)evolution from workforce to crowdsource and how it creates a borderless enterprise. It is hard not to miss the buzzwords crowdsourcing and crowdfunding when reading the news these days.

Here’s a quick list of some headlines in the past week from a range of scientific and mass media publication.

Sharing the wealth: is crowdsourcing about charity or getting things …[The Courier.UK]
Crowdsourcing gains traction as a resource in legal practice [Pittsburgh Post-Gazette]
Kickstarter And Crowdsourcing Are Rapidly Coming Of Age [INVESTOR’S BUSINESS DAILY]

The use of crowd platforms is an emerging trend with potential to make an impact on inducrowdblog1stries, service organizations, including NGOs, and diverse socio-economic groups around the world. Learn more about the trend and how it can affect your business at the upcoming INSEAD Alumni Association Switzerland’s Luncheon Conference (click to register) on February 13 in Geneva, featuring crowd platforms veteran Simon Schneider, CEO of zyncd (formerly an executive with InnoCentive and board member of Crowdhut).

Simon will describe how it started with crowdsourcing (ask the crowds for their ideas), then crowdfunding (ask the crowd for their money). And he will answer the question: with crowdsourcing and crowdfunding gaining momentum globally, what’s next?

[notice]Please register & purchase tickets online before February 11th[/notice]

Geneva Chapter’s Talent & Innovation Event Now Online

Geneva’s first event of the year, Talent & Innovation, was a hit with more than 80 attendees on hand to hear five keynote speakers, including Bruno Lanvin, INSEAD, along with Xavier Comtesse, Avenir Suisse, Joël Claret, McKinsey & Co, and Fathi Derder, Member of Swiss National Council. Lanvin is passionate about academic research and its potential to make positive change and inspire action. He uses indices because “numbers have less baggage than words” (download his presentation here). His 30 minute talk delivers many surprising insights about the fierce global competition to innovate and how talent is the most important factor, not least of all, he describes what makes Switzerland’s top ranking traits hard to imitate. A panel discussion followed Lanvin’s presentation, moderated by François Schaller (editor-in-chief of L’Agefi). See the article about the event in L’Agefi (pdf)

Geneva Chapter volunteer, Ludovic Choppin, organized the event and edited the high quality video presented for your enjoyment here.