INSEAD Alumni Association of Switzerland Geneva Chapter presents
“Competing for Tomorrow’s Rules of the Game”
featuring Mathieu Trépanier, founder of Tsquared Consulting Partners SA
Can entrepreneurs, CEOs, board members, investors, and business managers avoid being blindsided by the changing rules of the game in their industry? Mathieu Trépanier says the answer is yes, if CEOs and boards anticipate how their company or industry can become the center of attention next. Industries face increasing pressure and scrutiny from regulators, legislators, activists, NGOs, and other influencers. Some describe it as a VUCA world, a world that is Volatile, Uncertain, Complex, and Ambiguous. Others talk of crowd governance. The complexity in part arises with new communication technologies, which arguably enable a power shift away from corporations and governments and towards consumers, activists, researchers, and gurus.
Recent examples are easily spotted in the banking and hydraulic fracturing industries and the nuclear energy sector in the aftermath of the Fukushima Daiichi disaster. Crucially, these challenges are no longer limited to developed economies, witness the ongoing tensions in the Chinese infant milk formula market since the melamine contamination scandal of 2008 or the boycott of the Danish milk industry in the Middle East after the publications of the Mahomet cartoons. The Arab spring is yet another recent example. Clearly, social and political forces can affect much more than a company’s reputation; they can challenge its right to operate and frequently lie at the heart of the competitive advantage.
Join us on March 28th to learn more about how to anticipate and analyze the emerging and ongoing social and political challenges that can shift the rules of the game, and how such challenges provide opportunities in specific industries and in specific markets.
|When:||Friday March 28 , 2014|
|Where:||Swissotel Métropole, 34, Quai du Général-Guisan, 1204 Geneva|
|Programme:||12:00 – 12:15 Registration & Welcome Drink12:15 – 13:15 Lunch13:15 – 14:00 Conference & Q&A|
|Price:||SFr 55 for INSEAD Alumni Association members / SFr 70 for others and guests|
|Tickets:||Register online http://de.amiando.com/newrulesofthegame14|
[important]Please register & purchase tickets online before March 25th, 2014.[/important]
You are welcome to invite friends or colleagues along and we look forward to seeing you there!
Leila Ojjeh (MBA ‘01D)
IAA Switzerland President Geneva Chapter
Mathieu Trépanier, Ph.D., Managing Director Tsquared Consulting Partners
Mathieu Trépanier, is a co-founder of Tsquared Consulting Partners, a global open source intelligence and advisory firm dealing with “unknown-unknowns”. In that role, he consults with world leading organizations in the pharmaceutical, medical device, cosmetics, food and beverage, flavor and fragrance and other industries on topics related to strategy, reputation, open source intelligence, issue anticipation and management, and consumer insights.
He is also an affiliate researcher at the Swiss Institute for International Economics and Applied Economic Research of the University of St. Gallen (Switzerland). He lectures at some of the world’s top universities, including INSEAD where he is a guest speaker in the Healthcare Compliance Implementation Leadership Programmes.
Prior to founding Tsquared Consulting Partners, Mathieu Trépanier was vice president science, technology and innovation at FirstSight Group LLC (USA).
Mathieu Trépanier holds a Ph.D. in managerial economics and strategy from the Kellogg School of Management, Northwestern University (USA), a M.Sc. in applied economics from HEC Montréal (Canada) and a bachelor’s degree in international business management from Laval University (Canada). He also studied finance at Audencia School of Management (France).
Save the date for some of our upcoming events!
- March 12, BioMed Up Investment in Life Science Startups
- Apr 2, 2014 Healthcare Event by IPEC and cHIC in Zurich
- April 3, The Art of Story Telling featuring Alan Miltz in Geneva
- April 11, Cully Jazz Festival for INSEAD Alums
- May 25, First edition of the “Random Barbecue” in Geneva
- June 5, Hotel Property Investments – an Evening Conference & Networking Cocktail in Zurich