INSEAD Advocacy Toolkit

inse.ad/advocacy

Step 1

On Desktop

Select a Social Media Platform, Facebook, Linkedin or Twitter.

On Mobile

Click on the Share icon in the bottom left corner to expand more icons, then select a Social Media Platform, Facebook, Linkedin or Twitter.

Suggested text

Want to add text to the post? Expand the Text we suggest bubble below each post and click on the Copy to Clipboard button. Then simply paste the text into your post as if you did a copy&paste. (right click > paste on desktop or press for 1 to 2 seconds in the text area on your mobile, and select paste)

Step 2

A new window opens, login to the Social Media Platform.

Note: If you are already logged in on your browser or share through mobile apps, this step won't be necessary. Also, this window is securely prompted by the social media platform itself, none of your data transits through our servers.

Step 3

On Linkedin or Facebook

On Linkedin and Facebook, add in text above the webcard, don't forget to add hashtags (or copy and paste from the Text we suggest bubble). When you are done, click on publish.

Note: Depending on your device and browser, the image may not be visible right away. Don't worry, it will still appear on your public post.

On Twitter

Twitter will auto-populate with a long url, but you can still type a personnal message above it (or copy and paste from the Text we suggest bubble), don't forget to add hashtags and handles (@) for a better reach.
As soon as you click on Tweet, the post will be shared with the image, title and link accordingly.

Step 4

The post and image have now been shared on your account. The webcard links to the related topic.

2020 EFMD Case Writing Competition

INSEAD professors win two category awards at 2020 EFMD Case Writing Competition.

Promote our winners by sharing the webcard below on your social channels. When shared, it links to the INSEAD Publishing website with case descriptions and quotes from the authors.

Text we suggest

INSEAD has won two awards at the 2020 EFMD Case Writing Competition with the two following cases:

  • The Dual Career Negotiation (A&B)” (6621) by Horacio Falcão, Eric Uhlmann, Martin Schweinsberg, Lara Bekhazi in the Women in Business category. – https://inse.ad/dual-career-negotiation 
  • Fintech: Innovation without Disruption – How Prodigy Finance Achieved Both High Growth and Social Good” (6523) by W. Chan Kim, Renee Mauborgne, Mi Ji in the Finance and Banking category –https://inse.ad/innovation-without-disruption 

Visit the INSEAD Publishing website for more on the award-winning cases and quotes from the authors – https://inse.ad/efmd-case-awards2020 

#INSEAD #INSEADforgood #thoughtleadership #inseadcases #casestudies

The Case Centre’s Top 40 Bestselling Case Authors 2019/20

The Case Centre released their Top 40 Bestselling Case Authors list, which in 2019/20 features an unprecedented four INSEAD faculty members in the top ten, and six overall – more than any other school!

This year’s winners are Professors Renée Mauborgne & W Chan Kim, 6th place; Pierre Chandon, 8th; Wolfgang Ulaga, 10th; Joerg Niessing, 16th; and David Dubois in 32nd. Congratulations to them all!

The webcard links to more information about these authors and their best-selling business cases on The Case Centre website.

Text we suggest

Four INSEAD faculty members made it in the top ten and six overall – more than any other school, in The Case Centre’s Top 40 Bestselling Case Authors 2019/20!

This year’s winners are Professors Renée Mauborgne & W Chan Kim, 6th place; Pierre Chandon, 8th; Wolfgang Ulaga, 10th; Joerg Niessing, 16th; and David Dubois in 32nd. Congratulations to them all!  Learn more on The Case Centre website – https://bit.ly/3juTgGY 

#INSEAD #INSEADforGood #thoughtleadership

Research Impact Narrative Series

Showcase INSEAD’s most famous research achievements with our Research Impact Narrative series. This series explores the impact that INSEAD’s faculty have had — and continue to have — on academia, business and the world at large.

When shared, these webcards link to the Research Impact Narrative landing page.

Text we suggest

Supply chains experience wild fluctuations in demand when they’re not coordinated. Professor Paddy Padmanabhan wrote one of the most influential papers in Management Science that showed how to alleviate the effect with collaboration and information-sharing strategies. Read the narrative – https://inse.ad/researchimpact-padmanabhan 

#INSEAD #INSEADforGood #thoughtleadership #supplychains

Text we suggest

Professor Van Wassenhove is among academic leaders in sustainable innovation and is a pioneer of reverse logistics. His business models for Closed-Loop Supply Chains played a central role in the EU’s electrical waste directive (WEEE Directive) and underpin concepts at the heart of the Circular Economy. Read the narrative – https://inse.ad/researchimpact-wassenhove 

#INSEAD #INSEADforGood #thoughtleadership #circulareconomy

Text we suggest

Professor Erin Anderson’s research work opened up new horizons for transaction cost analysis and provided crucial models to companies to help them make the ever-pressing decision of whether to “make” or “buy”. Read the narrative – https://inse.ad/researchimpact-anderson 

#INSEAD #INSEADforGood #thoughtleadership

Text we suggest

Professor Szulanski is recognised as a world leading authority on inter-firm transfer of best practice, helping companies realise cost savings and enhance competitiveness. Early in his career, Szulanski’s research showed that the transfer of knowledge was not a single act of communication, as widely perceived, but an intricate process. Read the narrative – https://inse.ad/researchimpact-szulanski 

#INSEAD #INSEADforGood #thoughtleadership

Text we suggest

Professor Henrich Greve is described as “one of the most remarkable organisational theorists of his generation”. He discovered that firms do not change because of their performance alone, but because of aspirations as well. This upended prevailing thought in organisational change. Read the narrative – https://inse.ad/researchimpact-greve 

#INSEAD #INSEADforGood #thoughtleadership

INSEAD Knowledge

Enhance your professional purpose and perspective with the management edge, every day. INSEAD Knowledge articles, blog posts and videos provide highly actionable takeaways for business success, sourced from INSEAD faculty research.

When shared, these webcards link to the Covid-19 page of INSEAD Knowledge.

Text we suggest

INSEAD’s thought leaders — both faculty and their close collaborators in the practitioner and entrepreneurship communities — possess informed perspectives that will help us not just weather the crisis, but hopefully emerge from it stronger than ever.
#INSEAD #INSEADforGood #INSEADknowledge #thoughtleadership

Text we suggest

INSEAD’s thought leaders — both faculty and their close collaborators in the practitioner and entrepreneurship communities — possess informed perspectives that will help us not just weather the crisis, but hopefully emerge from it stronger than ever.
#INSEAD #INSEADforGood #INSEADknowledge #thoughtleadership

Text we suggest

INSEAD’s thought leaders — both faculty and their close collaborators in the practitioner and entrepreneurship communities — possess informed perspectives that will help us not just weather the crisis, but hopefully emerge from it stronger than ever.
#INSEAD #INSEADforGood #INSEADknowledge #thoughtleadership

Georges Doriot Venture Capital Principles

Has the time come for us to rethink venture capital in today’s world? Georges Doriot was the father of VC – and founder of INSEAD 60 years ago – who laid out its original tenets. Learn more about him and the history of VC in this INSEAD Knowledge article, and share your ideas on how the industry could reshape itself while remaining true to these tenets using #DoriotVCPrinciples or getting in touch with [email protected].

When shared, these webcards link to the INSEAD Knowledge article.

Text we suggest

60 years after the father of venture capital founded our school, has the time come for a venture capital rethink? Read more at https://inse.ad/tt49t  
#DoriotVCPrinciples #INSEAD60 #INSEADforGood

Text we suggest

60 years after the father of venture capital founded our school, has the time come for a venture capital rethink? Read more at https://inse.ad/tt49t  
#DoriotVCPrinciples #INSEAD60 #INSEADforGood

Text we suggest

60 years after the father of venture capital founded our school, has the time come for a venture capital rethink? Read more at https://inse.ad/tt49t  
#DoriotVCPrinciples #INSEAD60 #INSEADforGood

Quotes from Faculty

Our world-class faculty are at the heart of research and teaching excellence. Combining academic rigour with real-world relevance, these scholars and practitioners conduct research that expands the frontiers of business knowledge. Through research and teaching, our culturally diverse academics contribute to our school’s vision to make business a force for good.
When shared, these webcards link to the related INSEAD Knowledge articles.

Platforms & Resources

Explore a wealth of INSEAD platforms.

INSEAD Knowledge

Enhance your professional purpose and perspective. INSEAD Knowledge’s articles, blog posts and videos provide highly actionable takeaways for business success, sourced from INSEAD faculty research. 
(Mobile app available on GooglePlay and AppStore)

In The Know

From manager to mentor - career development tips to go. In The Know is a curated collection of our best articles, videos, blogs and testimonials to help you discover INSEAD’s Master Programmes. Share this content on your social media networks with the hashtag #WeAreINSEAD. 

The Salamander

INSEAD Alumni Magazine

The Salamander offers insights into our vibrant alumni community of bold leaders who are making a difference in the world.  Get inspired by their latest stories and INSEAD news and developments.

INSEAD Publishing

INSEAD Publishing offers a unique and diverse collection of case studies and related videos, slides, articles and more.

Resources

Zoom Backgrounds

Various INSEAD Branded backgrounds for your conference calls on Zoom.*

Email Signatures

Institutional INSEAD email signature layout and banners for staff and faculty.

Stationery

Templates for Powerpoint Presentations, Word Documents and Letterheads.

Institutional Slide Deck

High-level information about INSEAD for presentations. A snapshot of the school’s programmes, initiatives, and latest statistics and several slides with the latest branding and images.

*Requires login with INSEAD account.