The Hoffmann Global Institute for Business and Society

Branding Toolkit

The Hoffmann Global Institute for Business and Society brings fresh business education perspectives and innovative solutions to the most intractable global issues that threaten our sustainable future. 

Logo

This logo has been created to reflect the Institute and its vision – the harmonious interaction of business and society. There are two versions of the logo to use if they are to appear on a coloured background – which to use depends on how dark the background is (see opposite). Do not change the logo or recolour it in any way.

Download Logo Files

Global Imagery

The Institute’s generic imagery to illustrate the institutes visual identity is a collection of globe designs, each one focusing on continents. The logo “stamp” is also available for download.

Download Imagery Files

Physical and Digital Assets

Brand digital and physical spaces using the assets below:

  • Social media header banners
  • Email signature banner
  • Animation for videos
  • Roll up banners and large background banners for large size prints. Note that these banners are vectors meaning it can theorically be printed at any size.

Download Assets Files

Website and Social Media

Access the Hoffmann Global Institutes for Business and Society online presence through the plateforms listed below.

Hoffmann Global Institute for Business and Society website and blog

Website:

Long url: https://www.insead.edu/centres/the-hoffmann-global-institute-for-business-and-society

Short url (best for social media and print): inse.ad/hgibs

Blog:

Blog url: https://www.insead.edu/centres/the-hoffmann-global-institute-for-business-and-society/stories

Short url: inse.ad/hgibs-stories

Hoffmann Global Institute for Business and Society social media accounts.

Linkedin: INSEAD Business & Society
Twitter: @INSEAD_HGIBS
Facebook: @INSEAD.HGIBS