Social media guidelines
If you have something that you would like to communicate about on INSEAD social media, please advise your Student Life contact who will channel this information to INSEAD Communications. We will advise on the best way to post about this so that you can maximise our existing audiences. This is preferable to creating individual pages or accounts for one-off events, where you would need to build up your audience from scratch each time and ensure a long-term strategy for regularly posting relevant content.
For institutional initiatives such as graduations, we may create custom banners to place on our institutional social media accounts, to give extra visibility.
NEVER create your own social media account or event page without consulting Student Life and INSEAD Communications first. Anything created using the INSEAD brand or name without approval is liable to be shut down.
Advice on new social media accounts
In general, INSEAD Communications cautions against creating new accounts for one-off events. Doing so risks us having multiple accounts which may dilute messaging, cause confusion for our audience and lead to outdated content on accounts that are not being maintained after an event has passed or a class has graduated. As such, we recommend the following:
Explore existing options. Before exploring the creation of individual pages, new social media accounts and building an online community from the start, consider whether there are existing avenues and accounts that can be leveraged upon to achieve your goals, and amplify your message.
Think long-term. Should creating new individual pages and accounts be the best option, consider whether there is sufficient relevant and engaging content to post on these channels regularly, and whether this consistency can be maintained in the long run.
Understand your strategy. Social media efforts should be part of a larger communications strategy. Know what you’re trying to accomplish, and why. Before launching a social media programme, you should be able to answer these questions:
Remember that everything is public. There’s no such thing as a private or temporary social media post. Search engines can turn up your posts years later and screen captures live forever. Don’t post something today that may haunt you later.
Be respectful. As a general rule, be respectful and don’t post anything you would be uncomfortable saying in a public setting. Follow INSEAD’s values and the INSEAD Code of Conduct.
Be transparent about your role at INSEAD. If you participate in or maintain a social media site on behalf of INSEAD, clearly state your role and goals. Strive for accuracy, correcting errors quickly and visibly. If you have questions about whether it is appropriate to write about certain material, contact INSEAD Communications.
Maintain confidentiality and follow all applicable INSEAD policies. Do not post confidential, proprietary or protected information about students, employees, or other members of the INSEAD community. Use good ethical judgment. All legal guidelines and school policies must be observed on INSEAD-affiliated or INSEAD-maintained social media sites.
Actively moderate comments and discussions on your channels. By their nature, social networking sites are participatory and involve sharing among multiple users. However, it is important to monitor live discussions for off-topic or abusive comments.
Respect school time and property. INSEAD computers and work time are to be used for INSEAD-related business. It’s appropriate to post at work if your comments are directly related to accomplishing work goals, but maintain your personal social media on your own time using non-INSEAD computers.
Set up your accounts with INSEAD in mind. Use shared email addresses for registration and keep track of passwords (we recommend using Dashlane) so that others in your office have access to your accounts if needed, or in case you move on to another position.
Some tips for posting on social media
Do
N Use #INSEADmoments.
N Tag @INSEAD.
N Remember that everything is public.
N Be respectful.
N Actively moderate comments & discussions on your channels/posts.
Don’t post anything that
M Is discriminative, disrespectful, impolite or harassing towards anybody.
M Discloses personal information on participants or employees without written authorisation.
M Is harmful to INSEAD’s reputation.
M Contains disturbing content.
M Contains pornographic, obscene, nude or inappropriate content.
Requesting a post for an INSEAD institutional account
If you have content that you would like to post on an existing institutional account, please liaise with your Student Life contact who will channel this information to Communications. We will do our best to facilitate such requests as long as they are in line with our overall strategy and we have been given ample notice to slot in to our (busy) content calendar.
Overview of INSEAD social media accounts
Hashtags
We recommend using two hashtags maximum per campaign / series of posts. This is to ensure consistency and to not confuse our audience.
Below are the approved INSEAD hashtags.
If you would like to create a new hashtag for a campaign, please advise your Student Life contact who will channel this request to INSEAD Communications.
Leading institutional hashtag
#INSEADmoments
Campaigns
#INSEADmoments
#INSEADforGood
#INSEADTogether
#INSEADExecutiveEducation
Programmes
#INSEADMBA
#INSEADEMBA
#INSEADMIM
#INSEADEMC
#INSEADEMFin
#INSEADPhD
Other
#INSEADAlumni
#INSEADWomen
#INSEADKnowledge
Advocacy
The INSEAD Advocacy Toolkit is a digital repository of easy-to-share content for social media. As ambassadors of INSEAD, you are invited to share widely – and regularly – the content available in this toolkit. Together, let’s unlock the potential of social media advocacy and build on our global outreach and reputation – virtually!
Access advocacy.insead.edu
#INSEADmoments
INSEAD Moments offers a different take on your INSEAD experience. Share your best INSEAD moments with #INSEADmoments on Instagram and Twitter.
Representing the INSEAD brand on Social Media
When you post to social networks from an official INSEAD account, you are representing the INSEAD brand. Here are some simple guidelines to help put your best foot forward. If you have specific questions on branding, please contact [email protected].
- Begin with “INSEAD” when creating a name for your Facebook Page, Twitter account or other social media presences
- Use of the INSEAD logo is reserved for INSEAD institutional departments, centres and units; students must receive permission from INSEAD Communications for any use of the INSEAD logo or marks
- Where available, departments, schools and units should use their official logos and iconic images to build their profiles
Styleguide Quick Tips
Writing about campuses
N Please write: Europe Campus / Asia Campus / Middle East Campus
M NOT: Fontainebleau Campus / Singapore Campus / Abu Dhabi Campus
Writing the time
N Please write: 12-hour clock – am / pm
M NOT: 24-hour clock
Writing the date
N Please write: 26 July 2022
M NOT: 26th July or July 26 or 26th of July etc.
Spelling = Generally British English
N Please write: Labour / organisation
M Not: Labor / organization
Article headings in sentence case
N Please write: A round-up of our first day
M NOT: A Round-up of Our First Day
Find on our Brand Portal our full editorial guidelines
Images for albums and sharing
INSEAD’s asset management platform at brand.insead.edu is a wonderful collection of thousands of current photos and videos of INSEAD campuses, programmes, people and more. It is refreshed regularly with community-sourced images as well as new content captured by the INSEAD Communications team.