INSEAD Webinar Branding Toolkit

A one-stop shop for guidelines and visual assets to brand your INSEAD webinars

Are you planning to run a webinar for your department, project, or event at INSEAD?
Do you need support with creating a professional look and feel to promote your webinar on social media?
Would you also like to feature an INSEAD branded backdrop during the actual webinar session?
If so, this is the toolkit for you!

Webcard branding guidelines for INSEAD webinars 

Following are the branding guidelines for INSEAD webinars to be posted as webcards on social media and website: 

Why do we need to follow specific branding guidelines for all INSEAD webinars?

For efficiency in production

A branded template with fixed elements and positions on all INSEAD webcards enables you, as in-house production teams, to easily update the contents for each webinar. At the same time, there is enough flexibility in the guidelines to allow for a distinctive look across various series or events, to ensure differentiation.

For simpler decision-making

A consistent style for all INSEAD webcards makes it intuitive for potential audiences and attendees to find the details they need to decide which webinars they would like to attend.

For impact!

With professionally branded webcards that are consistent in look and feel, it is easier for our audiences to recognise webinars run by INSEAD. This builds on the positive brand perception towards INSEAD as a whole.

How should an INSEAD webinar webcard look like? 

All INSEAD webinars should follow a prescribed webcard template, which features all the key elements of the webinar.
See below for the detailed anatomy of an INSEAD webinar webcard. 

These guidelines apply to all INSEAD webinars institutionally except for events linked to global marketing campaigns (Executive Education and Master Programme Masterclasses).
Following are examples of INSEAD webcard templates and guidelines to follow, depending on the series or organiser of the webinar:

Institutional
  • INSEAD Masterbrand logo or institutional initiative logo
  • Co-branding possible (w.g. Lifelong Learning or Student Clubs)
  • Labeled “Webinar” or by initiative (e.g. “SDG Week”)
  • Transparent bar with date and timing
  • Watermark graphics

Lifelong Learning
  • INSEAD Lifelong Learning logo
  • Co-branding possible
  • Labeled by series (e.g. “Digital and Innovation”)
  • Solid coloured bar (based on series)
  • Watermark graphics

Research, Centres & Initiatives
  • INSEAD Centre logo
  • Co-branding possible (e.g. with a Student Club or Centre)
  • Labeled by series (e.g. “Digital and Innovation”)
  • Transparent/gradient bar with date and timing
  • With background graphics – Centre logo or thematic (based on request)

Process for requesting branded templates // How can I request a branded template for my webinar series? 

To request for an editable social media webcard template for your webinar series/event/department 

Please email the INSEAD Branding Team at [email protected] with the following details, at least 4 weeks before the webinar date: 

  1. Name of event (e.g. SDG Week) 
  2. Date and time of webinar  
  3. Speaker names and titles, and photos (up to 4 can be featured) 
  4. Logo, aside from INSEAD logo (e.g. HGIBS) 
  5. Organiser (e.g. Department/Centre/Student Club) 
  6. Co-organiser, if any (e.g. Department/Centre/Student Club) 
  7. Sponsor logo, if any (e.g. Accenture) 
  8. Other special requests (to be considered, but not guaranteed) 

 In addition, let us know if you also require an Eventbrite image template for your webinar. 

The team will revert within 3 working days in case of any clarifications needed. We look forward to supporting you! 

Contact DL_Branding

Branded backgrounds for INSEAD webinars

Following are three standard ways of branding your INSEAD webinar sessions: 

Virtual Backgrounds

Download

Screen Backgrounds

Download

Physical Banner Backdrops

Learn about our banners

Our physical backdrops come in two designs and three sizes, you can chose either of them (Subject to availability). If you are seated while presenting, we recommand using the lighter version in which the logo and tagline appear lower.

Medium Size
80x180cm

Large Size
150x180cm

Table Top
A4

Process for requesting custom backgrounds // Can I request for a custom branded background for my webinar?

To request a custom branded background for your webinar (for example, with your Centre/Department logo): 

Please email the INSEAD Branding Team at [email protected] with the following details, at least 4 weeks before the webinar date:

  1. Type of background(s) needed: Virtual, Screen, or Physical Banner Backdrop
  2. Logo to be featured, aside from INSEAD logo 
  3. Title or text 
  4. Key visual(s), if any 
  5. URL, if any 
  6. Other special requests (to be considered, but not guaranteed)

The team will revert within 3 working days in case of any clarifications needed. We look forward to supporting you! 

Contact DL_Branding

Resources

Powerpoint Template

Institutional Template to build presentations with INSEAD branding

Access Template

Institutional Slide Deck

High-level information about INSEAD for presentations. A snapshot of the school’s programmes, initiatives, and latest statistics and several slides with the latest branding and images.

Access Slide Deck*

Zoom guidelines

High levels information and checklist for webinars.

Access Document
*Requires login with INSEAD account.

Questions? 

Please email your question to [email protected], with the subject title [Webinar Branding]. Thank you!