Emre Soyer is the co-author (with Robin M. Hogarth (MBA 68)) of the upcoming international book on the Dark Side of Experience. He will share insights on how lessons of experience can unexpectedly end up distorting intuitions, reducing creativity and reinforcing mistakes, instead of improving judgments and decisions. Once decision-makers and organisations develop a healthy criticism towards their experience, they can design mechanisms to learn the right lessons and refine their long-term strategies accordingly.