2020 is a challenging year for businesses around the globe. The pandemic is causing uncertainty, hardship and widespread job losses. For those that dare take the plunge, history tells us that opportunity always accompanies adverse business climates. The post 2008 financial crisis era saw a host of successful businesses emerge such as Groupon (2008), WhatsApp (2009), Uber (2009), Slack (2009), Pinterest (2010) and Instagram (2010). This will happen again post-pandemic. We are offering INSEAD alumni and its ecosystem the opportunity to equip themselves with lifelong tools and knowledge, giving them the best chance of success in creating a pandemic proof business by joining the “Crack-the-Crisis Challenge”; delivered by INSEAD National Alumni Associations of UAE, USA and UK. Winning team(s) will be invited to pitch to local angel investors later in 2020.