The fundamental dictate of instrumental rationality is this: Align your actions with your objectives. Your storytelling should be done rationally – purposefully with clear objectives in mind. I will illustrate why it’s critical to have the right tactical storytelling objectives, if you want to achieve your strategic objectives (e.g., get the client, motivate your team, whatever). I will help you think systematically about aligning your actions – getting your story straight. Never lose the plot.