Alumni Profiles: Letícia Bevilaqua (MBA’12J)

‘Doing good’ in a lot of wonderful ways

Ever since I graduated from electrical engineering in Brazil, I used to say: “I’m going to do an MBA so I can gain some business skills that I didn’t get from an engineering degree”. When seven years later one friend asked me: “So, when are you actually going to do this MBA thing of yours?” I could finally then tell him: “I’m applying to INSEAD now!” The timing for me was important because I needed a permanent resident status for the UK before moving away, so that I could come back without visa requirements out. London has been what I call home since 2006 when after six months internship in Zurich I decided I wanted to move to Europe after graduating (although I did have a stop over the US for 18 months before moving to London).

When I applied to INSEAD, I was very clear on my career and personal goals. I only applied to INSEAD after having visited IESE, LBS and IE. I knew INSEAD had the right profile of experienced, international and diverse students. After my MBA, I wanted to work with renewable energy in London, where I had left my partner behind. Back then I thought I was sick and tired of working with technology, which had been my career path since I graduated. Thanks to INSEAD’s network, I actually did get a job with renewable energy and my manager was an alum as well. My first female manager and one of the best ones I’ve had in my career.

Fast forward and after two and a half years working in renewable energy, I realised that technology was, actually, my gig of choice. Having worked in technology for eight years prior to INSEAD, I realised I actually liked its speed! Being able to see changes every six months with the technological landscape meant more to me than working on a 10-year project for an offshore wind farm. Now I know I will likely stay with technology for the rest of my career. I’ve learnt it takes perspective to separate why and what you love about what you do. I wanted to work in renewable energy because I wanted to work on something I was proud of and was “doing good for the world”. I now work on something that I’ve never felt prouder and more connected to that mission and values.

It’s interesting to see how, when I worked in renewables, the thought of “doing good” and having a positive impact in the world, actually never came up and quickly became a distant idealistic view of that career path to me. No one would ever think about the change an offshore wind farm would have to the world or environment. Whereas now, I work in technology helping millions of employees to feel more connected to their work, values and colleagues and I feel that connection every single day. From the messages from my clients to the stories I hear from other colleagues I feel the impact of “doing good” on a weekly basis.

So, when my plans change, it’s not as daunting, as it may have been before. I have somehow a clear goal. And being connected to some of my core values is so important for me. INSEAD let me jump into my dream job, brought me into a city I love and connected me to wonderful friends.

If you are interested in sharing your alumni story, please contact the UK alumni association at uk.manager@insead.edu

March 2019