The Dark Side of Experience
Wednesday 24 April
Emre Soyer is the co-author (with Robin M. Hogarth (MBA 68)) of the upcoming international book on the Dark Side of Experience. He will share insights on how lessons of experience can unexpectedly end up distorting intuitions, reducing creativity and reinforcing mistakes, instead of improving judgments and decisions. Once decision-makers and organisations develop a healthy criticism towards their experience, they can design mechanisms to learn the right lessons and refine their long-term strategies accordingly.
Emre has frequently been a visiting professor in Decision Sciences at INSEAD (Fontainebleau), where he teaches management decision making. He is a behavioural scientist and entrepreneur, who has collaborated with companies from different sectors (including ING, BBVA, Pfizer, Turkish Airlines, TBWA, EY) and business schools (including INSEAD, TUM, SDA Bocconi, St. Gallen, Cass). Beyond his scholarly publications, he has also written for publications like Harvard Business Review and MIT Sloan Management Review, and co-founded multiple social enterprises.
VENUE The Ivy Chelsea Garden
195-197 King’s Road, Chelsea, London SW3 5EQ
Nearest tube: South Kensington or Sloane Square
TIME 08:15 for 08:30 to 09:30 finish
COST Members £25 Non-members & guests £30