Events / Non-Fungible Tokens – Where We Are Now

Non-Fungible Tokens – Where We Are Now

January 23, 2024
6:30 pm - 9:30 pm

Non-Fungible Tokens – Where We Are Now

Tuesday 23 January, 18:30 for 19:00


INSEAD professors Peter Zemsky and Frederic Godart will be in London to present their white paper, “Regulating NFTs: Striking the Balance between Business Innovation and Risks,” to the UK Parliament in January. We are fortunate that Peter and Frederic have kindly made time to discuss their findings with alumni.


The white paper, conducted in collaboration with the Digital Currencies Governance Group (DCGG), delves into the intricate global regulatory landscape for Non-Fungible Tokens (NFTs) and its implications for business innovation. The evening will include recent case studies on Damien Hirst, Arianee and Balmain, which focus on leveraging value through NFTs.


This event will contribute to understanding more about the potential of digital assets and help distinguish the hype from reality of this fascinating business opportunity.


Frédéric Godart is an Associate Professor of Organisational Behavior at INSEAD. His research examines the factors leading to the emergence of creativity in organisations and the global dynamics of creative industries. He teaches Organisational Behavior II: Leading Organisations, Power and Politics and Value Creation in Luxury and Fashion. Frédéric’s work and expertise has been extensively featured in international media such as The New York Times, El País, Financial Times and Women’s Wear Daily, and in French national media such as Le Monde, Les Échos, and Le Figaro.


Peter Zemsky is the Eli Lilly Chaired Professor of Strategy and Innovation at INSEAD. He served in the school’s leadership team from 2010 to 2023 including a decade as Deputy Dean and Dean of Innovation. He is a pioneer in the value-based approach to strategy analysis that characterises firm performance in terms of value creation and value capture. His research develops rigorous mathematical treatments of fundamental strategy phenomena such as the timing of innovation strategies, the choice of competitive positions, and the nature of disruptive technologies. Peter is a frequent speaker and moderator on technology and innovation strategy. He is a Board Member at the public company Clairvest (TSX: CVG), a top performing mid-market private equity management firm and continues to shape business education and advance strategic thinking in the face of digital disruption.


This event is sponsored by: 


(Members will need to enter a promo code to access discounted tickets – contact [email protected] for details)