Innocent and Pret were the ‘new’ brands – anti-establishment, authentic, and ‘good’. Today, the new brands connecting with consumers have a raw, honest, provocative point of view. They don’t take themselves too seriously, they are a bit unpolished, and they have ambassadors as customers spreading the word for them.
We’ll hear from Luke Hudson, founder of youth marketing agency Creative Collective, which works with brands like Converse, Beats by Dre and Heineken. He takes a hyper-localised, bottom up approach to marketing, using non-traditional ways of connecting brands with influencer networks.
Nana Wereko-Brobby is a digital marketing expert, and founder of dating company Social Concierge. Nana will talk about using ‘content marketing’ to stand out in your industry. She will talk about the tension between creating a distinctive brand identity but also letting go; when to let ambassadors take control and spread the word, and when to say no to journalists.
Moderator: Charlotte Burgess (MBA 12J) New Business & Marketing Director, C Space
VENUE The Oak
137 Westbourne Park Road, London W2 5QL
Nearest tube: Westbourne Park
TIME 19:00 for a 19:30 two-course dinner
COST Members £55 Members only
REFRESHMENTS Dinner and wine