Events / Sustainable Food Matters

Sustainable Food Matters

October 20, 2020
6:00 pm - 7:30 pm

Sustainable Food Matters: How three INSEAD entrepreneurs are tackling climate change with food
Thursday 20 October, 18:00 – 19:30


This event is held in collaboration with the INSEAD Community Impact Challenge


Want to make sustainable food choices but no idea how? Join inspiring INSEAD entrepreneurs who will show you the way…..


Food and agriculture account for ~25% of global greenhouse gas emissions (the cause of climate change). The message is clear: changing how we produce, consume and waste food will reduce climate change.


Yet as a consumer, these messages are confusing. Every day we are faced with a myriad of choices regarding our food consumption. Many of us want to change our habits and make a positive impact but have no idea what this means or how to take action.


Three recent alums, who are pioneering this path, will help you understand how this all translates in simple language. We will learn how eating less meat is easy and no less tasty or nutritional when you know how. We will hear how Hummingbird Technologies improves the efficiency of global crop production to feed the world sustainability. And finally, how Winnow is using technology to cut food waste in the hospitality sector.


Join us to be inspired and learn how you can play your part in food sustainability; a trend that is growing by the day.


Annette Burgard (MBA 11D), VP Marketing of Coople and Founder of More Than Carrots, a start-up that helps anyone who wants to eat less meat. Five years ago, Annette took the plunge and left corporate life behind to spend three years testing on herself why it is so difficult to eat more sustainably. While trying to eat less animal products, she realised just how many pitfalls there are. She documented all the exceptions she made day in and day out and came up with strategies for making sustainable eating an enjoyable journey for anyone.


Will Wells (MBA 15D) founded Hummingbird Technologies in January 2016. The business spent its first year developing machine learning algorithms at the Imperial College technology incubator. Hummingbird has won awards such as KPMG Best British Start-up in 2019, alongside being listed as one of the top 10 disruptive companies in the 2020 Sunday Times Fast Track 100 awards. Prior to this, Will spent 10 years in the finance and investment sector. Will grew up on a farm and has been passionate about sustainability for as long as he can remember. He sits on the Board of a Royal Marsden cancer charity and MathEngine plc, a UK public investment fund.


Marc Zornes (MBA 09J) was a former top-rated McKinsey Engagement Manager where he was a leader in the consumer and sustainability practices. While at McKinsey, Marc co-authored the McKinsey Global Institute report on Resource Revolution. In developing this report, his team highlighted food waste as one of the biggest issues globally and yet very little was being done about it.


Marc founded Winnow to help the hospitality sector cut food waste using technology. Winnow builds artificial intelligence tools to help chefs run their kitchens more efficiently focusing on helping them understand and prevent food waste. Since launch, Winnow has been deployed in 40 countries and has saved its customers over $40m by reducing food waste. Clients include global brands like IKEA, Compass Group and AccorHotels.


Moderator: Charlotte Mason (GEMBA 07D) is an angel investor with a portfolio of 23 investments. She is INSEAD’s Startup Bootcamp Director in Fontainebleau and Abu Dhabi, a Venture Partner at Antler London and a corporate innovation specialist, recently focussed on helping companies continue to innovate with remote employees. She is an early investor in; a company that produces packaging solutions made from seaweed and plants that disappear, naturally.


About the Community Impact Challenge (CIC) and CIC Academy:


The Community Impact Challenge (CIC) is an INSEAD alumni-driven, long-term initiative, and aims to create a positive impact aligned with the United Nations’ Sustainable Development Goals (SDGs) As part of this initiative, the CIC Academy creates and curates thought-provoking content to inform, engage, and inspire.


More info:


The next challenge – coming up from 15 October to 12 December – will focus on Sustainable Food Habits, with the view to reduce the carbon footprint of its food production, transport, and consumption.


A leading climate app is sponsoring a customised experience for this challenge, which will include a mix of gamification, facts and tips to support food habit changes.


Register today in less than 2 minutes:


More info about the challenge: