Events / Tactical Storytelling

Tactical Storytelling

September 24, 2020
1:00 pm - 2:00 pm

Tactical Storytelling
Thursday 24 September, 13:00 – 14:00 BST


The fundamental dictate of instrumental rationality is this: Align your actions with your objectives. Your storytelling should be done rationally – purposefully with clear objectives in mind. I will illustrate why it’s critical to have the right tactical storytelling objectives, if you want to achieve your strategic objectives (e.g., get the client, motivate your team, whatever). I will help you think systematically about aligning your actions – getting your story straight. Never lose the plot.


Neil Bearden is Associate Professor of Decision Sciences at INSEAD and runs Plot Wolf Pte Ltd.


Moderator: Charlotte Mason (EMBA 07D) is a Venture Partner at Antler and Startup Bootcamp Director at INSEAD.


We look for to welcoming alumni from the NAA USA to this event.