Events / Testing your business ideas

Testing your business ideas

June 4, 2020
6:00 pm - 7:00 pm

Testing your business ideas

Without spending millions or writing a single piece of code

Thursday 4 June 18:00 – 19:00


A core component of Lean Startup methodology is the build-measure-learn feedback loop. The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible.


The first step is build – the biggest challenge for those who do not have knowledge of technology or coding is how to build. Options are:


● Ask a friend who can code

● Hire a developer

● Learn to code


If you didn’t have the luxury of any of these, there are other effective ways you can “build” a product to continue learning about your idea or concept and improving it.


During the session we will explore some of the options along with real life examples. Whilst most of these techniques are suitable for digital products, many can be used for physical products as well.


Join us if you’ve ever wanted to start something of your own, which in our humble experience is everyone, or if you are an executive seeking to introduce leaner ways to test out new features and products and move away from expensive experiments.


Sushant Chalipat (MBA 17J) is COO of CTF Technologies, an early stage Fintech which aims to simplify wealth management. He has more than 12 years extensive experience in product and project management and operations at major financial services including Citi and Deutsche Bank. Sushant is also Founder of Fabreca Foodware which helps farming communities in South East Asia.


Alex Ford is a specialist in UX and CRO. A proud geek, Alex has been actively involved in the eCommerce industry for over nine years. He has focussed on developing effective online retail strategies in key areas such as platform selection, content management, customer relationship, ERP and digital marketing campaigns. He recently spoke at the University of Cambridge on the use of biometric data for research into consumer psychology for online retailers and has featured in industry publications such as eConsultancy and IMRG.