INSEAD Research


What creates a competitive advantage for a business, and in particular for Family Firms in Europe? While relationships and an entrepreneurial spirit are key elements at the start of a family’s journey, institutionalization is what ensures sustainability over generations. Our study targets to help you understand how your Family Firm compares to your peers.

Join an exclusive group of leading businesses and to participate in INSEAD’s landmark study on Family Firms in Europe. Beyond this survey, our long-term goal is to build a community of families who are interested in this type of research, and to bring them together regularly to meet and share best practice.

After completing a 10-15 minute online survey, you will receive:

  1. Free benchmarking report: The Family Business Map, a customized report allowing you to benchmark your business against your peers.
  2. Invitation to exclusive INSEAD events: A series of by-invitation-only events and workshops that build on this research.
  3. Prime access to the final report: The Institutionalization of Family Firms – Europe, where we will share the challenges faced and tactics to address them.

To get the survey link, please send an e-mail to [email protected] (e-mail title: FB survey link)

To make the outcome for your business meaningful, the survey requires input from senior family leaders or a non-family member with deep insight into the family dynamics and the operating business.

Any information submitted will be treated with utmost confidentiality; anonymity is assured within INSEAD’s rigorous academic standards and the European framework of GDPR.

This research project is part of a global research series – we have already completed Phase 1 (analyzing family businesses in Asia-Pacific & the Middle East) & Phase 2 (analyzing family businesses in Latin America), collecting input from over 250 family participants so far! Please help us achieve a high participation rate in your region.

If you would like to extend this invitation to other families who may enjoy participating, please let us know.

We appreciate your time and look forward to your continued support of INSEAD.